Don't Say Content

This is the best episode we’ve ever recorded. 

Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely on blast for ruining marketing metrics?

You decide! 

Resources: 

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. 

All of a sudden, the majority of our work wasn't marketing itself. Not the external stuff. The majority of our work was executive alignment around the priorities and budget of marketing. And to do so in an exec team that - for the most part - didn't have a marketing background. 

Daily to-do's changed, and it was painful. It felt like we were doing work that "didn't matter" because it wasn't seen externally. Even more painful? Having to learn how to delegate enough work that you have time for these new to-do’s. 

In this episode, we explore the overlap of executive alignment, delegation, and motivation. Giddy-up y’all. It’s a good one. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Audacity - or as the kids call it: delulu. 

You need more of it in your life. 

In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Is marketing a creative or business role?

We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself.

In this episode, we explore how founders/CEOs can deploy their marketing function to focus more on business strategy, and what comes first (no, no - not the chicken or the egg, the business strategy or the go-to-market strategy). 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. 

What background do you look for? How do you set them up for success?

We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.  

Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? 

It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership. 

Devin and Margaret explore our own relationship with failure—and what you can do next—on this episode of Don’t Say Content. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Here's a bonus episode from Devin's conversation with Joei Chan on her post, Good Boss, Bad Boss. It's a meaty one where she share lots of secrets about being a good and bad boss, and stories from her time as the boss of all bosses (CEO).

Also, season 4 is dropping soon! We're kicking off season 4 on 2/6 with a live show on YouTube. You won't want to miss it. (And if it's past 2/6/24—press play already.)

Listen to Good Boss Bad Boss on Apple, on Spotify, or on YouTube (or wherever you get your podcasts).

Connect with Joei: https://www.linkedin.com/in/joeichan/

Produced in partnership with Share Your Genius

Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtube.

We’re starting the season off on YouTube live on February 6th at noon ET. But don’t worry, we’ll drop the live show on the podcast feed if you can’t make it.

Wanna join us live? Check out our YouTube channel here: https://www.youtube.com/watch?v=danFfrLz5XQ

(And set your notifications so you don’t forget!)

Otherwise, make sure you’re subscribed to the podcast so you don’t miss any of the new episodes.

Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her strategic brand flywheel.

Like what you hear? Check out Ramli's podcast here: https://marketingpowerups.com/podcast/

For more from Devin + Margaret, head to dontsaycontent.com.

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entrenched misogyny, societal expectations, unhealthy boundaries, and reflections on how our careers are viewed by others in the industry.

Big life changes and challenges bring big reflections and feelings. They also spotlight challenges we’ve accepted and taken for granted, bringing a strikingly clear question to the fore: Why are we so afraid?

[NOTE: We’re continuing this convo and starting others during the holiday break on Substack. Follow along and participate: https://dontsaycontent.substack.com/]

We’re afraid telling the truth will piss people off. We’re afraid of becoming a pariah: getting fired, being “unhireable”, and alienating our friends and colleagues. 

When faced with the opportunity to address interpersonal challenges that are rooted in systemic prejudice, inequity, and unfairness, a lot of us (yes, us too!!), we begin to doubt our experience is real and rationalize to avoid ruffling feathers. 

Nothing has actually changed, we’re sorry to say. The same misogyny, inequity, and bad behavior still exist, they’re just hidden in a black hole. Not behind or cloaked in something, they are an active part of our current societal galaxy, studied, written about, analyzed, and discussed. 

None of that has led to meaningful change. Worse: it’s given us the belief that change has happened, making us feel accomplished and comfortable, such that we accept a daily reality that still really sucks. 

What would happen if we stopped being afraid and angry and started approaching change with curiosity, bravery, compassion, and love? What if we had shared language around our challenges, including with the people who we are challenged by? 

It still won’t be easy. People will still get mad. Unfair things will still happen. But if all that’s happening already and nothing is changing, isn’t it time to step outside our comfort zone and try something new? 

Tune in for a heartfelt and vulnerable discussion around the real human issues we face today–as women, and as people. We hope to leave you with something to think about, and maybe a bit more shared language around these experiences.

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/