Don't Say Content

For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. 

Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted quips gone wrong, and we love it. It’s a stage for guileless dopes fighting for fame in small, dark corners and megaphone platforms alike. 

This week, instead of trying to flip nothing burgers into $50 wagyu appetizers topped with fake truffle oil, we’re using the internet for the thing it’s best at: free fun. Gather round, children, it’s storytime, and all your favorite characters are here. 

Links from the show:

• Chocolate Meditation Collection: https://www.vosgeschocolate.com/products/chocolate-meditation-collection
• Heike Young's Video: https://www.linkedin.com/posts/heikeyoung_if-i-talked-to-my-kids-like-some-brands-talk-ugcPost-7196524826096730112-DES-
• Clark Barron's post: https://www.linkedin.com/posts/clarkbarron_if-i-see-another-marketing-post-on-linkedin-ugcPost-7197237317206425600-zI8x

Resources: 

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of  men and women who don’t support change either, often in ways that are subtle and thus difficult to identify, let alone fix.  

As a follow up to “Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First”, we’re getting even more vulnerable as we continue the discussion about the impact our still misogynist work culture is having on us personally, our friends, the industry, and society as a whole. And the biggest question on our mind: what happens if women simply opt out of the workforce altogether? 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden strangeness of fake paparazzi, Lindsey Sterling’s eating disorder, and a decadent setting that didn’t quite convince any of us that everything is going to be OK—but did show us that we’re not alone. And that felt pretty good. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your business. Ned MacPherson, Chief Growth Officer of Power Digital is here this week to share what trends he’s noticing in CRO right now and his thoughts on the future of marketing strategy.

Resources:

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel Elsts Downey, founder/CEO of Share Your Genius, about the growth strategies available in tight economic climates and how no aspects of marketing are, in fact, dead.

Resources:
Connect with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. 

The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they used to, buyers are taking longer at every stage of the journey, budgets are both reduced and less consistent QoQ, and no one wtf is going to happen with interest rates, search, AI, the election, wars, etc will impact their companies, campaigns, day-to-day lives. 

So yeah, CMOs are feeling it, too, and we talked to a few for this episode as a kind of group hug and reminder: You’re not alone!

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

What makes a marketing function successful today? 

There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? 

We talk structure, success, and our big dreams for what it looks like in the future. 

Join us as we chat through what types of marketers we see rising to the top now, and how marketing can best align and structure itself to grow into the future.

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? 

Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to  harness your reputation. Yes, even if you’re B2B. Actually, ESPECIALLY if you’re B2B. 

You have a personal brand, regardless if you’re activating it through social channels. Even if you don’t want to be an “influencer”, this episode is for you. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. 

In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? 

If you’re using AI, or if you’re too overwhelmed to even know where to start, this one’s for you. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way  to getting the opportunities you want, the budgets you need and support for your initiatives. 

We're going live with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to learn her strategies for navigating the corporate maze to elevate your influence and efficacy.

Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/
Subscribe to our newsletter: https://dontsaycontent.substack.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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