Don't Say Content

Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality. 

B2B marketers are obsessed with “quality” content. Some are obsessed with The Style Guide and are incensed by a missing comma (especially if it’s Oxford). Many are obsessed because they are stuck in an unofficial yet ongoing companywide debate about what makes High Quality Content and can’t get anything out the door. 

Ultimately, defining quality content marketing should be as simple as: did it work?

In this episode, we’re exploring the messy truths about quality, style, and why perfection isn’t always the goal. Because let’s face it—success is about being effective, unique, and embracing the beautiful chaos. Not perfection.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ 

Ever feel like content marketing comes with way too much drama? Same, bestie.

In this episode, we’re taking a closer look at those so-called “emergencies”—typos, broken links, chaotic launches—and letting you in on a secret. It’s never life or death.

We’re going to share relatable stories of missteps, embarrassing moments, and the occasional PR hiccup. Because let’s be real—most “emergencies” are just overreactions to everyday challenges.

Content marketing has its chaotic moments, but most of what we call crises are just opportunities to regroup, rethink, and laugh about it later.

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Subscribe to our newsletter: https://www.dontsaycontent.com
Created in partnership with Share Your Genius: https://www.shareyourgenius.com

We meant to record an episode on influence vs fame, but instead we had it out about life in general right now and what we’re doing to thrive and cope. We know other folks are experiencing their own deluge of circumstance, so as per usual, we’re broadcasting our own closet monsters in the hopes that ya’ll might benefit. 

Expect stories about giving up perfection, letting go of the need to control, and why it’s not about doing more—it’s about doing what feels true to you. (It could also be about doing absolutely nothing at all, which Devin has been leaning into lately.)

We’re breaking down the chaotic moments that come with trying to “have it all”—satisfaction, stability, and - maybe a little more often - a sense of peace. From setting boundaries to creating our individual definitions of “success”, we’re going into 2025 skeletons out and ready to face the big hairy monsters head-on.

Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/ 

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Nobody wants to think outside the box anymore, and it is so boring! 

While creators and solopreneurs have incorporated video, AI, newsletters, partnerships and more to diversify their product offerings and growth strategy, executives in B2B continue cowering behind old growth tactics. 

While these execs complain about diminishing returns from SEO, social and paid channels, brave and curious brands are empowering their marketing teams to experiment. They welcome community-forward tactics with qualitative impact measurements.

They understand that exponential growth often comes from the intangible, so confining their  creative and critical thinkers the same old linear marketing activities will only achieve the predictable.  

According to Semafor’s business reporter, Liz Hoffman, “A world that’s more fractured, risky, and dynamic affords the opportunity to zig where others zag.”

Time to learn some new dance moves. 

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Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ 

In this replay episode, we dive into fear and what it can do when left unresolved. And spoiler alert, it keeps us from being productive, connecting with others, and ultimately from personal and career growth. It also never goes away and in fact, can become an even bigger obstacle as you progress in your career. Whether you work for yourself, run a team or a company, fear surfaces over and over to present unique challenges. But when you learn how to work with fear, it can lead to a kind of bravery and curiosity that transforms your creativity and career. So we invited fear to the table for a little chat. Listen as we share our experiences navigating fear professionally and personally, publicly and privately, alongside each other and their most trusted community (including some top-tier advice from Momma Bramhall).

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Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, we summarized the "state of marketing" and what we were looking forward to in the future. Are we there yet? You decide. But we can tell you we’re (still) looking forward to some genuine human connection and fostering authentic content creation in the coming year more than we are into slangin’ the same old worries we’ve been talking about (idk, marketing/exec alignment, AI takeovers, and old school marketing strategies, to name a few).

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Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

This replay episode might be one of our favorites of all time.

Audacity - or as the kids call it: delulu.  You need more of it in your life.

In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career.

Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, we look back at a discussion we had in Q4 last year around the problems our CEO and founder friends face. Since many of their problems felt, at the time, like nothing new, you can see how we wanted to revisit these again this year. Because even if the problem isn't a new one, that doesn’t mean they aren’t any easier to handle. So we hope our discussion will help bring you back to reality, center your actions around progress, and give you jumping-off points for solving these common problems among your leadership teams.

Subscribe to our newsletter: https://dontsaycontent.substack.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, we revisit the stories our CEO & founder friends shared with us last year about what topics are keeping them up at night. While they've probably moved on from these problems, they're still problems that plague many a founder and marketing department in our industry. We channel their full consultative skills and reference their experience in similar situations and roles to answer these three main questions:

How do you build a marketing team that buys into your bigger mission and vision? Not spammy tactics. 
How do you combat analysis paralysis in a small marketing department? 
How can you embrace and maximize the messiness of the marketplace right now? 

Connect with Devin: https://www.linkedin.com/in/devinbramhall/
Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/
Subscribe to our newsletter: https://dontsaycontent.substack.com/

Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletter

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, we take a look back on the content strategies of the past, and of the past/present when this was recorded (in 2023). Where is content marketing headed? Where has it been? What can we take with us into 2025? Things we discuss include personal branding, relatable content, and value-additive content—which never go out of style. 

Connect with Devin: https://www.linkedin.com/in/devinbramhall/
Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/
Subscribe to our newsletter: https://dontsaycontent.substack.com/

Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletter

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/