What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading?

Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B.

Like it or not, you already have a personal brand—even if you’re not actively building it on social. And no, you don’t need to be an “influencer” for this to matter.

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