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Marketers In Capes
By Eytan BuchmanBusiness
Marketers In Capes episodes
- You’re (Probably) Doing Video Marketing Wrong with Sivan Felder from Two Head ConsultingThis podcast episode started when I couldn’t stop watching a video I saw on Facebook. Because Sivan Felder and her business partner (and brother!), Barak at Two Head Consulting, have gotten social media videos down to a formula.So very much unlike my 8th grade math class self, I wanted to know the formula was.In this episode, we dive into why videos created for social media platforms are different, two important ways to start videos social media video needs to start, and how distribution and context impact each other.Also, Harry Potter.Listen. Because you can’t watch it.About Marketers In CapesMarketers In Capes shares practical, no-fluff marketing advice in under ten minutes. Hosted by Eytan Buchman, each episode gets real-life marketing heroes talking about practical tips for standing out in a saturated world.Learn more about Marketers In Capes Podcast9 min
- Listen Twice, Market Once - E. 20: Joel Gaudeul, CMO of Mention
Marketers are annoying.
Since our job is getting in people’s heads, we start to feel like we know everything.
But unless you’re Dr Doolittle or Mel Gibson in What Woman Want, you don’t. You really, really don’t.
In episode 20 (woot!) of Marketers in Capes, I talk to Joel Gaudeul, the CMO of Mention, a SaaS powerhouse that has helped the better part of a million marketers monitor meticulously.
In this short episode, we talk:
- Blended lifestyle social marketing (ie, your users are everywhere, why aren’t you
- What listening can drive (everything)
- How content and traction become a flywheel for distribution
- And more (but not so much more)
Not bad for under 9 minutes.
About Marketers In Capes
Marketers In Capes shares practical, no-fluff marketing advice in under ten minutes.
Hosted by Eytan Buchman, each episode gets real-life marketing heroes talking about practical tips for standing out in a saturated world.
Learn more about the self-crowned best marketing podcast and possible savior of mankind in the unlikely case that an alien invasion can only be stopped for some reason by the unique soundprint of these episodes here.
9 min - How To Win Email Friends and Influence Inboxes (E19: David Charest @ ConstantContact)
Email marketing.
With zero research and likely-misplaced confidence, I’m comfortable calling it one of the oldest but most successful forms of digital marketing.
Like a pterodactyl with lasers, it’s stayed on top by evolving. So in this episode of Marketers in Capes, we speak to David Charest, the Director of Content at ConstantContact, the marketing platform that’s been driving emailing marketing since back whenWindows 95 was the cutting edge. Good times.
We talk about how successful email automation works, the role of outstanding content in scaling, and one very big mistake that email marketers make. Once.
About Marketers In Capes
Marketers In Capes shares practical, no-fluff marketing advice in under ten minutes. Hosted by Eytan Buchman, each episode gets real-life marketing heroes talking about practical tips for standing out in a saturated world.
Learn more about the Marketers In Capes podcast
8 min - Cash-Worthy Content And Five-Word Show Booths (E18: Udi Ledergor @ Gong.io)
Between Q2 and Q3 of 2019, Gong.io grew their LinkedIn followers by 70%. And it’s hard to find any conversation across sales or marketing professionals on LinkedIn that doesn’t reference them. Because their content is that good.
It scrolls though like an intense sales crash-course. I’m a marketer that cringes from the idea of getting on a sales call…but their videos still had me (briefly) reevaluate my career.
And the amazing educational material is just one of the ways that Udi Ledergor, the VP of Marketing at Gong.io, has catapulted the company into the spotlight. So in this episode, Udi unpacks the cold marketing truth that makes our lives harder, how to get around it, three key tips for trade shows, a content hack for outbound, and more.
Links:
Udi @ LinkedIn
Gong.io’s Amazing LinkedIn page
Clearbit profile on Gong’s inbound stack
Udi’s book on The 50 Secrets of Trade Show Success(Amazon)
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About Marketers In Capes
Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.
Learn more at buchman.co.il
10 min - Lessons from the BBC on Tech Storytelling with Erica Marcom from Aleph VC E. 17
Show Notes
Intercom, Slack, Hubspot, LinkedIn and other phenomenal B2B companies all have a new role. And it has to do with story-telling.
In this episode, we talk to Aleph VC’s new head of marketing and messaging, Erica Marom, a BBC journalist gone tech storyteller, about how great brands rely on even better storytellers. Check out the six minute episode in its full glory to hear why video are made for storytelling, what journalists tap into to differentiate with storytelling, and why some of the best tech inventors in the world fail to tell a goosebump-worthy story.
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About Marketers In Capes
Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.
Learn more at buchman.co.il
7 min - How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]
You know what's worse than a crappy brand that tries to be funny?
Nothing. Nothing is worse.
Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard.
So how do you develop a funny brand right? Well, that's what Allie LeFevere and Lyndsay Rush explain., touching on:
- The right way to run a branding process, whether it's funny or not
- Shaping a funny brand for a fertility clinic (seriously)
- The nuances of humor
- And a lot of crappy jokes of mine that show that it's really, really hard to be funny
Show Notes
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About Marketers In Capes
Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.
Also, in the episode I promised to drop Lindsay's full branding process, which didn't make the entire cut. Here is:
First and foremost you need a strategy. So, every brand that we work with, we take them through a multi-layered process. I'll go over just very high level. What we start with is understanding the brands goals, audience, and industry. Really knowing the landscape of their product and their history. Then we identify a point of differentiation. So, how do we creatively position your business in a way that breaks from the noise and breaks from the pack?Essentially what it becomes, is it becomes the focus and direction we take your brand in. What we're doing is we're leading to your position. And in order to develop your position, which is the thing that's really going to hook your audience and make them pay attention to you, we want to understand what does your audience need to be believe? And how is that different from what others are offering?8 min - The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]
Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right?
I grew up with that ad and it was one of my key inspirations for getting into the marketing space.
Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In this episode, I speak to Eric:
- Why grandiose messaging can be trumped by directness
- The (very rapid!) creative process behind the Old Spice ad and its 180+ video strong social campaign
- What creating a breakthrough ad is really all about
Tune in, this was a great episode.
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About Marketers In Capes
Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.
Learn more at buchman.co.il
9 min - One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]
My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part).
In this episode, Austin explains why Morning Brew’s go-to market strategy relied on email, how a friend attending a Facebook F8 conference gave them a huge first-to-market Instagram advantage, their internal guidance for staying on brand, and more.
When you’re done, head over here to sign up for Morning Brew.
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About Marketers In Capes
Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.
Learn more at buchman.co.il
8 min - What Wistia’s $111,000 Videos Mean For Marketers.
Mo money, more videos?
What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales?
I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more.
And it's all crammed into 7:30 minutes of pure insights (and another 10 seconds of me goofing off).
I'm what you may call a biased audience...but this is good episode.
8 min - Content. Not Just A Marketing Thing. Guest: Steli Efti, Close.io
Content is typically the domain of very, very cool marketers (like us, right?).
But Steli Efti, the CEO of Close.io, is building a sales-driven CRM machine by leveraging content across the funnel. This guy gets it; he's written a baker's dozen of sales books and is scaling a Y-Combinator backed powerhouse.
Plus, how often do you hear a sales guy say things like this:
I'd rather have like an ideal customer share a blog post that we have with 30 other ideal customers that's much more valuable to me than getting some celebrity to tweet about our content that gets us 100,000 uniques from an audience that could never purchase our product
Tune in for the three core ingredients on how Steli built (and is scaling) a huge sales+marketing machine.
And for witty jokes by me.
What more could you want?
6 min
About Marketers In Capes
From the publisher's feed
Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about twenty minutes.
[Learn more at buchman.co.il]