Marketers In Motion

EP 03

Boxed Water is a present-day David vs Goliath story of a small sustainable water company taking on the $60 billion plastic bottled water industry.

How do you build a brand on a small budget when you’re up against multi-billion dollar competitors?

How do you reach consumers with a complex message?

Boxed Water has been able to build a brand by becoming a conduit between consumers and their growing desire to help the planet…elevating its proposition to be more than a water brand. It has empowered fans to plant over 790,000 trees in our national forests and on path to cleaning up 3,000 miles of beaches.

In this podcast we talk about how companies need to build partnerships in order to differentiate themselves in today’s business environment- and why it’s more important than ever to listen to consumers (and not necessarily the trade). We discuss the challenges and learnings that Boxed Water has faced in its first decade and how to you can apply them to your organization.

Key topics

-Cause Marketing is Marketing, not a subcategory

-Today's marketers need to approach branding with authentic values

-How to leverage partnerships to build brands and differentiate themselves

-The pitfalls you may find along the way

Podcast Guest:

Rob Koenen CMO at Boxed Water Is Better

Detailed show notes, links and resources can be found at:

http://www.amawestmichigan.org/EP3

EP 02

The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about “frequency” and “best times to post,” and learn where you should be spending your energy. To extract the full measure of benefit from social media today, legacy “owned” channels like one’s website and email marketing have renewed importance as valuable datapoints to feed the self-optimizing machines of PPC advertising.

Key Topics:

-How the business application (B2B and B2C) of social media has changed in the last five years

-Trends on the horizon and how to prepare for them

-What makes for meaningful KPIs

-How social media makes every other part of your marketing strategy more important

Podcast Guest:

Derek DeVries is a digital strategist at Lambert & Co. (previously known as Lambert, Edwards & Associates (LE&A)). His areas of expertise include social media marketing, crisis communications, online reputation management, digital branding, web development, and counsel on all things Internet-related.

Derek currently works with clients that include the North American International Auto Show (NAIAS), New Holland Brewing, the University Research Corridor (URC), Greatland Corporation, Ranir, Boulder Canyon Foods, and Wolverine World Wide.

Detailed show notes, links and resources can be found at:

http://www.amawestmichigan.org/EP2

EP 01

The new Marketers In Motion Podcast is powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere.

Our first podcast focuses on the AMA's mission, goals and benefits of membership. We also discuss the new Marketers In Motion Podcast and introduce our first round of podcasts which include....

-Social Media's Next Era: The Death of Social Media Engagement

-Cause Marketing Is Marketing, Not A Subcategory

-Marketing & Sales: Why Marketing Comes First

-Marketing Tech Talk: Integrating Marketing Technology Into Your Organization

Marketers In Motion Podcast Host:

Josh Janowiak

Director of Communications

Sandy Pines Recreational Community

Podcast Guests and future MIM Co-Hosts:

Meahgan Pear

AMA President / National Senior Marketer at BDO USA

Rebecca Dutcher

AMA President-Elect & President and Founder of Red 66 Marketing

Marci Palmer

AMA VP of Membership / Owner and Consultant at Champion Resources

Detailed show notes, links and resources can be found at:

http://www.amawestmichigan.org/EP1