Marketers of Technology

Marketers of Technology

By The Front LinesBusiness
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Marketers of Technology episodes

  • Max Goldstein, Head of Marketing & Strategy at Stakeholder Labs: Reimagining Corporate Communication for the Digital Age

    Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Max Goldstein, Head of Marketing & Strategy at Stakeholder Labs, an investor relations platform that has raised over $4 Million in funding. 

    • Max's Passion for Marketing: Max discusses his early fascination with marketing and innovation, highlighting how marketing acts as the "tip of the spear" for introducing new ideas and concepts to the market.
  • Challenges in Cannabis Marketing: Reflecting on his experience in the cannabis and hemp industry, Max touches on the unique challenges of marketing within heavily regulated spaces and how these obstacles enriched his marketing expertise.
  • Stakeholder Labs's Mission: Max explains the genesis of Stakeholder Labs, focusing on the lack of connectivity between public companies and their shareholders, and how their platform aims to fill this gap by enhancing shareholder engagement.
  • The Importance of Content Marketing: Through discussing a blog post on Mark Zuckerberg's PR strategies, Max emphasizes the role of content marketing in thought leadership and the impact of direct CEO-investor engagement on corporate communications.
  • Defining Community Marketing: Max offers his perspective on community marketing, distinguishing it from audience building by its focus on deeper engagement and relationship building with key stakeholders.
  • Launching "After Earnings" with Morning Brew: Highlighting the strategic partnership with Morning Brew, Max shares the launch of "After Earnings," a show designed to facilitate direct engagement between public companies and retail investors, showcasing Stakeholder Labs' innovative approach to investor relations.
    • 24 min
  • Rich Taylor, VP of Marketing at Seek AI: Balancing Thought Leadership and Product Messaging

    Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Rich Taylor, VP of Marketing at Seek AI, a generative AI platform for data analysis that has raised $10.5 Million in funding. 

     

    Here are the most interesting points from our conversation:

     

    • The Appeal of Marketing: Rich's entry into marketing stemmed from recognizing its importance and omnipresence across all companies, despite the evolving jargon from "demand generation" to "growth hacking."
  • Evolution of Marketing Tools: The significant transformation in marketing tools over the years, from custom-built lead scoring to comprehensive account-based marketing platforms, highlights the dynamic nature of B2B marketing.
  • AI's Role in Marketing: Rich is excited about AI tools that enhance writing and data analysis, allowing marketers to achieve more with fewer resources, pointing out Copy AI as a notable example.
  • Simplifying the Marketing Tech Stack: He advocates for a simplified tech stack centered around HubSpot for its comprehensive capabilities, emphasizing the importance of data accessibility and integration.
  • Authentic Marketing to Technical Audiences: Rich finds marketing to developers rewarding, stressing the importance of authenticity and practical solutions over hype in messages aimed at this savvy demographic.
  • Seek AI's Mission and Market Fit: Rich discusses Seek AI's role in enabling easier access to data insights through natural language queries, targeting data teams burdened by constant requests for data analysis from business users.

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    Sponsors:

    Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

    www.FrontLines.io


    The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

    www.GlobalTalent.co

     

    22 min

About Marketers of Technology

From the publisher's feed

Conversations with the marketers building the narratives, brands, and categories that shape technology adoption.