Marketers Talking

Marketers Talking

By Jess BahrBusinessMarketing
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Marketers Talking episodes

  • Transforming Outreach Strategies with Humor and Personalization with Andrea Bridges Smith

    In this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sales approaches and building positive brand affinity through delightful interactions. Learn how to stand out in email communication and create lasting impressions in a fun and engaging way!

    38 min
  • Unlocking the Future of SEO with Greg Brooks

    In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challenges and opportunities of optimizing for search engines and explore the transformative power of personalized marketing strategies. Stay ahead of the game with expert advice from seasoned professionals in the industry.

    26 min
  • Unlocking Business Growth with Podcast Interviews: Strategies & Success Stories with Tom Schwab

    In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify your brand's reach and impact. From long-form discussions to unconventional revenue strategies, this discussion uncovers the diverse opportunities podcasting offers for building connections and driving results in today's digital landscape.

    31 min
  • Unlocking Business Success Through Customer-Centric Strategies with Larissa Uredi

    In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic thinking, focus on product-market fit, and elevate your business to new heights. Don't miss out on valuable insights shared by industry experts in this recording.

    27 min
  • How to Use Press Releases for Small Businesses with Mickie Kennedy

    In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie share insights on storytelling, creating engaging content, and leveraging PR for brand authority and reputation. Find out how small businesses can stand out in the competitive market through innovative PR strategies and unique selling propositions. Watch now to enhance your PR efforts and grow your business!

    28 min
  • Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby

    In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for additional technology investments and unlock the key metrics to track for revenue growth. Stay ahead of the curve and master the foundational elements of ABM in this insightful discussion!

    21 min
  • Starting Your Own Marketing Consultancy with Angela Lee

    In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the consultancy process. Discover valuable insights on starting and growing a consulting business, highlighting the significance of intuition, client trust, and leveraging referrals in the professional world. Whether you're considering a shift to consultancy or seeking advice on sustaining a successful consulting practice, this conversation provides valuable lessons and inspiration for entrepreneurs in the consultancy space.
    ---
    Where to find Angela:
    LinkedIn: https://www.linkedin.com/in/angelamlee/
    Web: https://www.formation-marketing.co/
    Where to find Jess:
    X: https://twitter.com/putapixelonit
    LinkedIn: https://www.linkedin.com/in/putapixelonit
    TikTok: https://www.tiktok.com/@marketers-talking
    Instagram: https://www.instagram.com/putapixelonit/
    --
    Want to join the podcast?
    https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/

    27 min
  • Agencies vs Freelancers vs Fractional Teams in 2024 with Kristin Carideo

    In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, learn about the differences in project management and expertise, and understand how to make the right choice for your marketing needs. Stay ahead in the dynamic world of marketing with expert advice on optimizing your staffing decisions!

    25 min
  • The Future of Email Marketing with Yuval Ackerman

    In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing a genuine connection with your audience. Discover innovative email marketing approaches that work and the strategies they dislike, all aimed at enhancing your email campaigns. Watch now to take your email marketing efforts to the next level!

    30 min
  • The Future of Work with Ian Block

    Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTok and LinkedIn. Explore the innovative ways early-stage startups are leveraging guerrilla marketing tactics in a rapidly evolving business landscape. Don't miss out on key insights about influencer marketing, networking, and strategic partnerships in 2024.

    21 min

About Marketers Talking

From the publisher's feed

Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field.