Market'in

Do you think, like 80% of marketers*, that live events are critical to your success? Are you part of the 93% of marketing decision makers using them in your strategies? Would you like to use LinkedIn to hold or support your events? Then this episode is for you!

In this episode, you will better understand how to use LinkedIn to hold and promote your events. You'll better understand what are your options, how to set up an event and a live, but also learn all the best practices that will make you successful.

If you are trying to attract prospects or clients to your events, on and offline, we'll share with you the best ways to promote your event effectively, and measure the success of them.

Enjoy this episode, and see you next week for a new one!

In this episode, we are mentionning a link to know how to set up your events and live:

https://business.linkedin.com/marketing-solutions/linkedin-events/getting-started

* Bizzabo, 2018

**LinkedIn Marketer Research, 2019

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We know that ABM is a big topic among marketing teams, and in LinkedIn Campaigns. This ability to target only a list of selected accounts to close them quicker is a really powerful tool!

But are you really doing ABM when you push your campaigns to a lit of accounts? Is that really enough to call what you are doing ABM? And is there a way to do it even better?

In this new episode of our insider podcast, we have decided to go through all the missconceptions and best practices around ABM. Whom to target, with which content, which creatives... and much more.

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Fo this new episode, we have dicided to focus on a topic that is usually underestimated by marketers, but can have a massive impact on your performances, including on LinkedIn: branding campaigns.

Very often, and especially in times of economical uncertainties, marketers tend to focus on the short term: generating as many leads as possible to give to the sales team. But in the long term, this is not working. Your future clients don't move over night from not even knowing they have aproblem to becoming your client!

They need to know about their issue, how to solve it, that you can help them, and that your solution is the best, in this order, not starting from your solutions and products.

In this episode, we share a few insights to understand why branding campaigns are so important (with the 95-5 rule for example), the impact it can have on your sales and also talents, and how to do them in the most effective way.

If most of your investments are in leadgen, make sure you don't need this episode!

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Welcome to the 4th episode of Market'in! For this episode, our goal is to answer one of the questions that is keeping marketers up at night the most: "How do I measure the success of my LinkedIn campaigns?".

Very often, we might think of media KPIs. Either to focus only or them, or to exclude them completely. In this episode we go through a few of them to understand why they are useful, but also why they don't mean everything.

We also talk about business KPIs. What ROI means? Why it's important to align with sales on common KPIs and why the timeframe used to measure the success of campaigns really matters.

We hope you'll enjoy this episode and that it will help you talk to your CFO, CEO or CMO even better about your results and how they help the company's growth.

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For this third episode, we will end the basic reminders with objectives and ad formats. It's always a challenging moment when you set up a campaign on LinkedIn. There are those 9 different objectives to choose from, then all those formats... it's not always obvious to know whatr will work best for you, for your marketing goals.

In the first part of this episode we start with objectives, explaining how choosing one or the other will impact the way your ad is displayed, how our algorithm will work, how you will buy and the available formats that go with it.

In the second part we go through the different formats and talk through the advantages of each one to achieve your marketing goals. We discuss video, single image ads, lead gen formats, carrousel, but also the newest formats : document ads and thought leaders ads.

Before going to more advanced tips for this summer program next week, make sure you master the basis with this episode!

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In this second episod of Market'in, we discuss the most common mistakes that advertisers and marketers do when they set up campaigns on LinkedIn. If you want to make sure to not reproduce them, make sure you listen to this conversation!

We discuss the importance of your targeting, and the best audiences sizes to reach your goals, we talk about the best budget allocations, targeting facets, bids, timing of campaigns, creatives and copies that perform best, and much more!

This is just the second week of your LinkedIn summer program, make sure you subscribe to the podcast to not miss the upcoming episodes !

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In this first episode in our Summer Serie, we have decided to answer the most common question: why using LinkedIn in your marketing strategy? Key numbers, market trends, first bunch of advices, this is the best way to start your journey with us!

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