PT Leadership Podcast Series

Marketing 101


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In this podcast titled,  “Marketing 101” we have the great pleasure speaking again with Samantha Lewakowski, Director of Marketing for Alliance Physical Therapy Partners.
 
In this episode I discuss with Sam all things marketing, including:

  • What is Marketing and how it differs to sales
  • What  the goal / goals of marketing for OP PT clinics are
  • What has been the traditional marketing done by outpatient PT clinics
  • What E-marketing is
  • What types of activities would fall under the e-marketing umbrella
  • What e-marketing activities do you believe are most important for a single practice or small group of clinics
  • What e-marketing activities are low cost to clinic owners
  • What practice owners can start doing right now to help market their business



To learn more about us, visit our website at https://www.allianceptp.com/

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PT Leadership Podcast SeriesBy Richard Leaver

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