This presents a six-step framework for recruitment success, drawing a direct parallel between marketing principles and talent acquisition.

It emphasizes that just as businesses create reasons for customers to choose their products, companies must strategically develop compelling reasons for candidates to choose them as an employer. This comprehensive approach moves beyond simple job postings, advocating for deep candidate understanding, tailored employer branding, effective communication, positive interview experiences, and long-term employee satisfaction to continuously attract and retain top talent.

It suggests that treating recruitment as a continuous marketing effort builds a strong reputation that attracts future employees.