In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Emily Bertram, Director of Marketing and Communications at the St. Cloud Area Chamber of Commerce and Editor of Business Central Magazine. Emily shares her journey growing up in Central Minnesota and her career path that led her to the Chamber. The discussion covers the unique challenges of marketing for a multi-city chamber, the transition from CVB to Chamber, and the pivotal role of networking, professional development, and advocacy in the Chamber's operations. Emily also talks about the comprehensive array of events the Chamber hosts and the successful collaboration with Moxie on their fresh website launch. The episode concludes with insights on the importance of community involvement and practical steps for businesses to become Chamber members.

00:00 Introduction to Behind the Brand

00:50 Meet Emily Bertram: Marketing Maven

01:50 Emily's Journey to the Chamber

04:30 Transitioning Roles: From CVB to Chamber

08:26 Chamber Events and Networking

11:26 Business Central Magazine

13:37 Smooth Transition and Time Management

13:57 Marketing to Different Communities

16:29 Chamber Membership and Community Involvement

17:39 Website Redesign and Marketing Strategy

21:35 Community and Business Ecosystem

25:50 Conclusion and Contact Information

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com