Marketing a Non-League Football Club

On the final podcast, Michael goes through the process of kit design all the way to launch and how the massively popular TeamHamish Rainbow Third Kit came about for the club and the success it has had.

Improving the club's communications with fans was one of the goals Michael set out to achieve when he first joined the club. On this podcast he goes through setting up email marketing, podcasting and plans for the future.

All the ideas but no time sound familiar? In Michael's case it was this plus not being in Nairn regularly enough.

On this podcast, Michael talks about how he managed to get a new website built and launched including how he got buy-in from the committee.

This episode focuses on doing things a bit differently as a club including getting PR coverage for pie in a roll and creating stag and hen party packages.

This time around Michael talks about trying make things easier for fans online and from a digital marketing perspective. This episode covers finding a digital ticketing provider, putting our monthly club draw online plus other little bits.

On the second episode, Michael goes through the plan put together and presented back to the management committee at Nairn County as well as going through a couple of things he would do differently if he had his time again.

Welcome. Get an introduction to the club and the podcast and Michael's first steps coming on board at Nairn County and surveying fans.