Marketing and a Mic

Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?

In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/landing-page-vs-website/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps
0:00 Welcome to Marketing and a Mic
1:14 Landing Page vs. Websites: The Basics
6:07 Which is Best for You?
7:43 When to Use a Website
11:20 When to Use a Landing Page
14:34 Final Thoughts

Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?

To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/google-display-ads/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
2:39 What are Search Ads?
4:34 What are Display Ads?
6:15 Display Ads vs. Google Search Ads
10:18 When to Use Search Ads
16:23 When to Use Display Ads
22:37 Final Thoughts

There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.

We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/create-google-posts/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
2:17 Types of Google Posts You Can Share
10:03 How to Catch the Reader's Eye
13:45 Things to Avoid
16:54 Important Tips
22:10 Final Thoughts 

Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business.

We're going to talk about steps to take in evaluating your business's "readiness"  for change, and a great process to help you get there.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/scaling-your-business/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
2:03 Scaling Your Business
4:17 Leadership Clarity
12:40 Infrastructure
20:00 Sales & Marketing
22:53 Cash
27:02 Final Thoughts

We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.

We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/achieve-business-goals-cigar-method/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:02 What is the CIGAR Method?
3:37 Breaking Down the Steps
9:40 How to Implement the CIGAR Method
11:15 Final Thoughts

With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better.

We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/new-linkedin-features/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes: 
0:00 Welcome to Marketing and a Mic
2:57 Creator Mode Explained
11:10 New Creator Mode Features
18:27 Final Thoughts

What’s better than acquiring new customers? Answer: Keeping your current ones.
Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition.

We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/customer-retention-strategies/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:55 Calculate Your Customer Retention Rate
5:25 Create a Customer Loyalty Program
8:52 Send Engaging Emails to Existing Customers
14:59 Create a Smooth Process
19:44 Capitalize on Data Collection
24:01 Final Thoughts 

When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service. 

In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/social-proof/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:13 What is Social Proof?
3:39 Online Reviews
7:43 User-Generated Content
10:47 Case Studies
12:48 "Wisdom of the Crowd"
15:21 Awards, Certifications & Achievements
19:28 Final Thoughts

Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers.

We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love.

Set your reminder button so you don't miss an episode!

To watch the full video of this episode visit:
 https://fusiononemarketing.com/business-blogs-why-your-website-needs-one/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:16 Why Your Business Needs a Blog
3:52 It Improves Your SEO
9:59 It Drives Website Traffic
13:50 It Builds Value and Brand Authority
16:47 It Builds Customer Trust
19:27 Wrap Up

Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website.

We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/google-business-profile-features/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:

0:00 Welcome to Marketing and a Mic!
1:57 Your Google Business Profile
3:25 Products and Services
8:30 Add Attributes
11:07 Call to Action Buttons
14:00 Messaging
16:33 Google Posts
22:43 That's a Wrap!