Amanda Natividad knows a thing or two about marketing and content.

She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.

And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:

• Content marketing and SEO strategy
• Writing on social platforms versus blogs
• How SparkToro can help with data-driven writing
• Common mistakes in the content marketing world

And much more!