In this episode of On Record PR, Gina Rubel goes on record with Deborah Farone, founder of Farone Advisors, LLC, to discuss best practices for personal business development for lawyers and other professionals.

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Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and most demanding lawyers in the world.

Deborah is the author of the best-selling legal marketing book, "Best Practices: Marketing and Business Development for Law Firms" (PLI 2019), a work based on more than sixty interviews with successful law firm leaders and marketers, general counsel, and innovators in the profession. Heidi K. Gardner, PhD, Distinguished Fellow, Harvard Law School's Center on the Legal Profession, has called Deborah "the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn't is priceless for anyone interested in growing their business." The book is carried by bookstores of the United States' highest ranked law schools, including Harvard, Yale and Columbia.

Over the past two decades, Deborah has carved out a niche by distinguishing herself as the chief marketing officer of two of the world's most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson. In her early days, she worked both in the new business department and as an account executive at Ketchum Communications.

Deborah has been involved in the corporate and academic arena. She recently spoke at McKinsey & Company's legal department and, on the academic side, at the University of Pennsylvania's Carey Law School, Cornell Law School and Fordham Law School. She has served as an adjunct Assistant Professor on the faculty of New York University.