Marketing and Service with Justin Varuzzo

We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. 

This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

This episode is all about AI and ChatGPT! How can you use chatGPT to boost your marketing efforts? Here are six things you should be using ChatGPT for right now to help maximize the impact of all of your marketing!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode I'm joined by the founder of SimplyNoted.com. Rick Elmore discusses his incredible platform that allows you to send handwritten notes through the mail at scale! Impress clients, customers, employees, and build STRONGER relationships. Rick's system doesn't print notes, it actually writes notes with a pen! Learn how this former NFL player can take your customer experience to the next level! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode I want to dig into LinkedIn and LinkedIn sales strategy. Why are you doing it wrong?!?! Please - take a moment and listen! Improve your close rate, improve your lead quality, reduce the time with "cold emails" and "cold connections". Boost sales and learn how to offer VALUE!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

I'm back! 

Welcome to season 2 of MarketingAndService.com podcast! 

What's been going on the past 6 months? Why is the world falling apart? How can we save it through marketing? What every business should be thinking about as we begin to wrap up 2022! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising. 

In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is served mutually to great benefit when a co-op campaign is done right! Save half your advertising spend or double your exposure at the same rate! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the big digital platforms. Also, it's a look-forward while celebrating a year of podcasting with 48 episodes! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Two incredible companies that have changed the world at Tesla and Amazon. Taking a queue from the tech-world and creating incredible processes of automation to provide an incredible customer experience. But, what if your problem isn't described in their drop down of possible issues? Uh oh! This episode explores the ugly side of automated customer service and challenges you on how to solve it!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

That is the question we will answer on this episode. Do you want to start a podcast? Is a podcast the right medium for your message? What's involved with a podcast? How much time will it take to produce and edit a podcast? What equipment and tools will I need? What will be the format? How long should my podcast be? 

Yeah, I get it - you have a ton of questions about this! In this episode I'll breakdown exactly what's involved in creating THIS podcast - how much time, what tools I use, etc! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

This episode features the infamous SEO Steve! Steve Wiideman has been tackling SEO from the very beginning, before it was even called SEO. In this episode he offers some incredible insight and strategies for best-practices in developing a content strategy, and offering great advice on how to break things down to make it easy to create, measure, and analyze your SEO performance.

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.