Marketing and Tech Book Club

In our latest Marketing & Tech Book Club episode, we're joined by Joe Pulizzi godfather of content marketing to chat about his latest book: Content Inc.

In this episode we cover:

- Taster of what the book uncovers

- Joe's writing process

- What's playing out in the media landscape

- Content creators who have really understood the changing landscape and capitalised on it

- Tilt coin

- What is in the skills stack of a great content creators

- Joe's advice to his younger self

- & more!

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms.

We catch up with Chris and Martin on:

- Breaking down CDPs in simple terms

- Why there is so much confusion in the space surrounding CDPs

- Pinpointing which CDP promises deliver and why some are falling short

- CRMs, DMPs and CDMPs

- The competitive advantage a CDP can bring to your business

- The importance of the growing role of a Data Scientist

- M&A predictions for the CDP space

- The impact of the death of third-party cookies

- Martech predictions for the years ahead

As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Rory Sutherland to chat about his latest book Alchemy.

As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nir Eyal to chat about his latest book Indistractable

As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nancy Duarte to chat about her latest book Data Story Book.

We're excited to finally share our next episode of the Marketing & Tech Book Club! Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'. An incredible story of how Netflix went from concept to company.

In this ep:

>> No doesn't always mean no

>> Stop thinking about your idea and just do it

>> Mentoring early stage entrepreneurs

>> Roll back to Amazon and Blockbuster could have acquired Netflix

>> Streaming wars

>> The Randolph rules of success

>> What next - Could Netflix acquire Spotify?

We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur.

In this ep:

>> Calling out the BS in the marketing industry

>> Advice for starting a career in marketing

>> How to find balance between marketing fundamentals and new industry channels

>> The bizarre world of LinkedIn

There are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast Carlos chats to Chris Wickson, founder and CEO of Akkroo and now GM at Integrate about his journey from start up to acquisition.

Check out part 1 featuring Scott Brinker, godfather of martech and producer of the Marketing Technology Landscape

In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's grown over the years and what it's come to mean to marketers everywhere.

Check out part 2 featuring Chris Wickson from Integrate

Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate.

In this ep:

>> Being a 'professional rule breaker'

>> Modern day pirates such Malala Yousafzai, Elon Musk and Chance the Rapper

>> Taking your own medicine, how Sam used the pirate methodology to launch his book

>> You're nobody until you have an alliterated framework

>> Aligning risk with data