Shaz and Kieron delve into the world of marketing and how it can be used to create wealth. They discuss the misconceptions surrounding marketing, focussing on the fact that it is simply a transfer of information and a way to satisfy customers' needs. They highlight the importance of understanding one's target audience and crafting compelling copy that evokes emotions. 

KEY TAKEAWAYS

• Marketing is about exchanging value: Marketing is not about scams or deception, but rather about providing something of value to customers in exchange for their money. It is a transfer of information and a way to satisfy customers' needs.
• Marketing is about mindset: Marketing is not just about promoting products or services, but also about creating a mindset in others. It is about influencing people's thoughts, beliefs, and behaviours to align with your own.
• Good copywriting is essential in marketing. It is important to spend time crafting compelling headlines and copy that evokes emotions and resonates with your target audience. The right words can make a significant impact on the success of your marketing efforts.
• It is important to track and measure the response to your marketing campaigns. This includes monitoring open rates, click-through rates, and other metrics to understand what is working and what needs improvement.

BEST MOMENTS

"Marketing is just a passing of knowledge. It's a transfer of information, but it's also, when you get deep into it, it's more about human psychology." 

"Marketing is all about mindset and creating a mindset in others. My mindset is the growth mindset, wealth mindset, all the rest of it" 

"Marketing is about delivering and exchanging value that satisfies somebody else's needs that you hold and they want. It's a fair and honest exchange." 

"You've got to spend your money to make sure you get some kind of return. Marketing is just another form of communication and it's about delivering and exchanging value that satisfies somebody else's needs."

VALUABLE RESOURCES

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Shaz Nawaz is a serial entrepreneur; he owns five thriving businesses in diverse sectors.

Shaz is committed to helping business owners build successful businesses. Having conducted over 3,000 business growth consultations he has helped his clients generate millions in additional profits. His purpose is to inspire business owners to build businesses that are hugely profitable and sustainable.

He is a huge advocate of having multiple streams of income. He has written a number of business books and regularly contributes articles to mainstream media outlets.