Marketing Archives -

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.

Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.

We also discuss the future of email, where it will integrate more deeply with SMS, WhatsApp, push notifications, and direct mail. Despite competition from other channels, Scott believes email will remain the backbone of digital communication thanks to its low cost, flexibility, and role as a digital paper trail. And I agree!

Key Takeaways

1. Break Free from the “Promotional Drug” –

2. Automations Drive Real Results

3. Email Should Educate, Entertain, and Build Value

4. Email is Still Powerful (and Misunderstood)

5. The Future: Multi-Channel Ownership

6. If Email Vanished Tomorrow?

7. Why Scott Loves Email

Check out Inbox Army

Connect with Scott on Linkedin

Get 5,000 free Kickbox credits with the code HMBT

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In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.

With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.

Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local business queries. But AI is reshaping how content gets discovered and consumed. Marketers who ignore SEO risk disappearing from both search engines and AI-driven platforms.

Even as AI summaries and overviews become more common, the core elements of SEO haven’t gone away:

Al shared three key areas marketers should focus on as AI search grows:

One of the biggest takeaways from our conversation was how KPIs are changing. SEO success won’t just be about rankings and traffic anymore. Instead, marketers need to think about multi-touch attribution and how different channels—SEO, AI search, email, and social—work together to drive results.

SEO is not dead, but it is evolving. Marketers must balance the foundations of traditional SEO with the new realities of AI-driven search. That means embracing technical best practices, creating original content, expanding brand presence, and monitoring reputation across the web.

As Al put it, “If you abandon SEO, you’re going to disappear from the AI map.”

Connect with Al on LinkedIn

Visit the Clarity Digital website here

Get 5,000 free Kickbox credits with the code HMBT

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In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.

Highlights:

Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.

Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins).

Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective demand generation involves guiding potential customers with targeted information that addresses their specific needs.

Memorable Messaging: Using humor and catchy phrases can enhance brand recall, as shown with examples like Crazy Kevin Powell.

Understanding the Market: It’s crucial to identify when potential customers are ready to engage, rather than pushing them prematurely into the funnel.

Watch Demand Wars – https://www.TACKnetwork.com/demand-wars

Connect with Bolaji: https://www.LinkedIn.com/in/bolaji

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Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO.

Highlights
Quality over Quantity: Focus on fewer, high-quality blog posts to ensure better SEO results.
Avoid AI Pitfalls: Relying solely on AI-generated content can compromise quality and brand integrity.
Strategic Content: Blog topics should align with a broader strategy, not just random ideas.
Basic SEO Practices: Prioritize site architecture, mobile optimization, and essential pages for better SEO performance.
Backlink Importance: Building a strong backlink profile is crucial for improving domain authority.
Page Speed Matters: Fast-loading sites enhance user experience and are favored by Google.
Continuous Improvement: SEO takes time; patience and a commitment to quality will yield long-term benefits.

TrioSEO:

Website: https://trioseo.com

TrioSEO Linkedin Page: https://www.linkedin.com/company/trioseo/

Steven’s LinkedIn Profile: https://www.linkedin.com/in/schneis/

Get three free articles (Value of $1200!) by going to the website and signing up for article writing services  → Start with a free discovery audit and see what opportunities await.

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In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce.

Website: https://adamtsang.com

X: https://twitter.com/adamtsang

Youtube: https://www.youtube.com/channel/UCAheIUJLk47iW_lueDVNN7A

LinkedIn: https://www.linkedin.com/in/uknowadamtsang/

Spotify: https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH

Instagram: https://www.instagram.com/uknowadamtsang/

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Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.

Key points:

Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle.

Website: https://www.stxconsulting.co/

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In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology.

Highlights
Business is a vehicle for your life, not your entire life.
Understand what season your business is in and be intentional with your actions.
Conduct a time audit to determine the value of your time and delegate tasks below that value.
Delegate administrative tasks first, then focus on marketing, fulfillment, sales, and leadership.
Use the Time Audit Workbook to identify low and high-value activities and receive a free 90-day delegation planning session.

Website: https://www.betterthanrich.com

Facebook: https://www.facebook.com/betterthanrich

LinkedIn: https://www.linkedin.com/company/betterthanrich

Instagram: https://www.instagram.com/betterthan_rich/

YouTube: https://www.youtube.com/c/BetterThanRich

Facebook Group: https://www.facebook.com/groups/betterthanrichshow

Twitter: https://twitter.com/betterthan_rich

TikTok: https://www.tiktok.com/@betterthanrich

Free Workbook: https://www.betterthanrich.com/90dayplan

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In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM.

Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses.

ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies.

Highlights:

It is important to understand the market and identify the companies most likely to buy from you.

AI tools, like chatbots, can be used to enrich data and help identify the target market.

ABM involves understanding the buying process and the decision-making unit within the target companies.

Building personas and understanding the pain points and motivations of potential customers can help create effective ABM campaigns.

Personalized content and targeting specific companies can lead to better results in ABM.

In larger organizations, it is important to identify the influencers and decision-makers to get them on board with your solution.

Napier Website

Mike on LinkedIn

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The post HMBT #287 No Really, What Is ABM appeared first on .

In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures.

We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business.

Highlights:
Mindset is crucial for success in business. It involves having a positive attitude, finding the bright spots, and staying ready for opportunities.
Authentic storytelling is a powerful tool for connecting with your audience and building a loyal following. Sharing your brand story and transformational moments can inspire others and help them see themselves in your journey.
Listening to your feelings and understanding where they are coming from can guide you in creating a strategy for addressing challenges and pursuing your goals.
Everyone has a story to share, regardless of their background. Your experiences, challenges, and achievements can resonate with others and attract the right audience to your business. Don’t underestimate the power of your unique journey.

Website: cloeluv.com

Email: [email protected]

Check out Cloe’s books: 

The Branding Handbook 

The 365 Gratitude Journal

Connect and follow:

Instagram

Facebook

LinkedIn

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The post HMBT #286: Show Yourself Some Luv appeared first on .

In this episode, I interview Danielle Perlin-Good.

Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic.

Since 2008, Danielle has built an impressive portfolio that includes hundreds of articles, books, social media content, e-newsletters, and more. Her journey began with working overnight shifts at the Chicago Tribune Company, but her talent and dedication soon led her to excel in corporate digital marketing roles. Notably, she contributed her expertise to Albert Whitman & Co., a prestigious children’s publishing house.

Harnessing a powerful combination of mindset techniques, exceptional editing, and adept interviewing skills, Danielle brings her unique touch to the table. She incorporates quantum healing modalities to ensure her clients’ transformative journey results in a beautifully crafted and publishable book that they will cherish for a lifetime.

Danielle enjoys various activities in her free time, like swimming, yoga, spinning, cycling, and boxing. She loves being outdoors and spending time with her husband and two children, cherishing precious moments together.

Join us as we discuss the role of a ghostwriter, the importance of storytelling, and the value of thought leadership platforms. We also touch on the saturation of content online and the significance of listening in today’s digital age.

Highlights:

LinkedIn: https://www.linkedin.com/in/daniellebperlingood/

Website: https://www.thesoulalignedghostwriter.com/

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