Marketing Archives - Kami Guildner

Marketing Archives - Kami Guildner

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Marketing Archives - Kami Guildner episodes

  • Why PR Matters More in the Age of AI: Visibility, Credibility & Becoming a Go-To Leader with Becca Cooper Leebove

    Kami Guildner has been bringing more PR into her own business this year, and for good reason. PR is playing an increasingly important role in how businesses become known, trusted, and chosen.

    In this episode, Kami is joined by Becca Cooper Leebove to explore why PR is making a comeback, how it fits into your visibility strategy, and the power of your story to help you become known for your work.

    Becca will also be joining Kami as a speaker and sponsor at the 12th annual Extraordinary Women Ignite Conference, November 5–7 in Colorado, where she’ll be sharing more about how to use PR and the power of your story to grow your visibility and become known for your work.

    In This Episode:

    • Why PR is playing an increasingly important role in how businesses become known, trusted, and chosen
    • The difference between marketing and PR, and why earned media creates powerful third-party credibility
    • How AI is changing the way people search and why PR can help you become more discoverable
    • Why your own content and the stories other people tell about you need to work together
    • What needs to be in place before your business is ready for PR
    • How a clear point of view helps you become known as a go-to leader in your space
    • Why PR is a long-term visibility strategy that builds upon itself
    • How your personal story can help you connect with people and make a greater impact
    • Why showing up as a human and being in community matters even more in the age of AI
    • Becca Cooper Leebove, founder of ShuBu Creative Group, has 24 years of experience bringing prominent branding, PR, and marketing initiatives to life. Her career spans leadership roles at Vail Resorts, Regis University, STARZ Entertainment, PorchLight Real Estate Group, and several Denver-based ad agencies, steering large-scale, enterprise-wide branding and PR initiatives across the public and private sectors. At ShuBu, Becca and her team have developed branding, marketing, and PR strategies for hundreds of clients, earning them coverage in U.S. News & World Report, TIME, CNN, and other notable publications. Becca was named a 2023 Outstanding Women in Business awardee.

      About the Host:

      Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

      Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

      Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

      Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

      “Your story is power, so use it.” ~Becca Cooper Leebove

      To learn more about Becca, visit her website and connect with her on LinkedIn and Instagram.

      Becca Cooper Leebove’s Show Notes

      The post Why PR Matters More in the Age of AI: Visibility, Credibility & Becoming a Go-To Leader with Becca Cooper Leebove appeared first on Kami Guildner.

      35 min
    • How Women Elevate Their Authority Through PR and Media Visibility with Barbara Brooks

      This quarter on Extraordinary Women Radio, Kami Guildner is stepping into conversations around authority and prosperity. What it means to be known for your work, to lead with presence, and to build a business that is financially rewarding and aligned with how you want to live and lead.

      Today, Kami is joined by Barbara Brooks. Barbara is a powerhouse when it comes to PR, visibility, and helping women be known for the work they’ve already earned the right to lead with. In this conversation, they explore PR and media visibility and how that can elevate authority in the marketplace. This is a conversation about prosperity in a fuller sense, not just financial, but the kind that comes from recognizing your voice and allowing your work to be seen at the level it deserves.

      In This Episode:

      • Why women who already have deep experience and wisdom are realizing that visibility is not about self-promotion, but about allowing their work and leadership to be seen at the level it deserves
      • How PR and media visibility help women elevate their authority, expand recognition, and become trusted voices in their industries and communities
      • What it really takes to build authority in a new season of leadership, including owning your expertise, refining your message, and fully embodying the value you bring
      • How women can identify powerful story opportunities, cultural conversations, and visibility moments that align with the work they are here to lead
      • Practical insights for pitching media, preparing for interviews, building relationships with journalists, and showing up confidently on camera and on stage 
      • Why relationships continue to be one of the most important foundations of visibility, influence, and long-term prosperity
      • How women over 40 are stepping into one of the most powerful seasons of leadership, influence, and visibility in their lives
      • What begins to shift when women stop waiting for permission, say yes to themselves, and allow their voice and leadership to fully take up space
      • Barbara Brooks is the founder of SecondActWomen and a leading voice on the business case for experience in today’s multigenerational workforce. She speaks on generational performance, the Return on Experience, and how organizations unlock innovation and retention when they leverage lived knowledge across teams.

        Known for her bold energy and grounded, data-informed delivery, Barbara helps audiences reframe age as a strategic advantage rather than a soft culture issue. She equips leaders and professionals with practical frameworks to strengthen collaboration, increase visibility, and translate experience into measurable impact.

        Her work has been featured by Forbes, Fast Company, CBS Colorado, PBS Next Avenue, and NBC 9News. She believes experience compounds, visibility matters, and value does not expire.

        About the Host:

        Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

        Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

        Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

        Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

        “We can’t make our best decisions or show up as our best selves unless we’re willing to slow down just long enough.” ~Barbara Brooks

        To learn more about Barbara, visit her website and connect with her on LinkedIn and Facebook.

        Barbara Brooks’s Show Notes

        The post How Women Elevate Their Authority Through PR and Media Visibility with Barbara Brooks appeared first on Kami Guildner.

        40 min
      • The Most Overlooked Profit Lever in Your Business: Your Digital Ecosystem with Paige Wiese

        Today, Kami Guildner is joined by Paige Wiese, the founder of Tree Ring Digital and one of Kami’s go-to experts when it comes to websites, digital marketing and keeping your online world running like an actual business asset, not just a pretty brochure.

        In this conversation, they unpack what is really working in digital marketing now, why so many businesses are leaving money on the table with their websites and why your digital assets and logins are as important as your bank accounts if you want to grow and eventually scale or sell.

        In This Episode:

        • Why a “pretty website” is not enough and what actually makes a site a working business asset
        • The most common gaps she sees in digital marketing including unclear calls to action and not using analytics or form tracking
        • How she grew Tree Ring Digital by hiring to her team’s strengths instead of forcing everyone into one role
        • Why digital asset management is now a critical part of your business and how access, logins and 2FA can halt a company when they are not tracked
        • What is changing in marketing today, including the noise of AI content and the rise of relationship-focused marketing
        • How Paige has navigated confidence, leadership and imposter syndrome in a male dominated industry
        • Paige Wiese is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, Tree Ring Digital has helped thousands of businesses streamline their online presence, protect their digital assets, and achieve healthy growth through data-driven marketing strategies. During her sixteen years in the industry, Paige realized that digital asset management often exists in a knowledge silo, leading her to develop a proprietary service that tracks and protects a company’s crucial data points. Paige regularly leads workshops, speaks at industry events, and mentors entrepreneurs. She runs an NGLCC-certified LGBT-owned business and is a member of the Women’s Business Enterprise National Council.

          About the Host:

          Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

          Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

          Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

          Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

          “It’s not just about having a pretty site. It has to be a tool and an asset, not a brochure.” ~Paige Wiese

          To learn more about Paige, visit her website and connect with her on Instagram, LinkedIn, and Facebook.

          Paige Wiese’s Show Notes

          The post The Most Overlooked Profit Lever in Your Business: Your Digital Ecosystem with Paige Wiese appeared first on Kami Guildner.

          33 min
        • Strategic Partnerships That Amplify Your Brand and Your Voice with Kristen Olson

          Today’s conversation is going to light you up if you’re ready to claim your voice, expand your visibility, and build a brand that opens doors. I’m joined by Kristen Olson, creative disruptor, athlete, brand strategist, and the powerhouse behind KO Alliance and the globally ranked Turmeric & Tequila podcast.

          We talk about sponsorship in a very real, accessible way — not as chasing brands, but as building relationships that make sense for your mission, your message, and the audience you serve. Kristen shares what makes a pitch meaningful, why authentic alignment matters, and how she matches her clients to partners that help them amplify their voice and impact.

          In This Episode:

          • Why brand is more than a logo or platform and how it becomes a community people want to belong to
          • Why traditional branding feels off for many women entrepreneurs and how to reclaim it in a way that feels true
          • How mission, vision, and values create trust, loyalty, and long-term growth
          • What elite athletics teaches us about leadership, teamwork, and aligned partnerships
          • How to approach brand partnerships and sponsorships with clarity, confidence, and integrity
          • The key question to ask before pitching any sponsor or collaborator
          • Why personal brand is an act of leadership and self-trust, not performance
          • What women stepping into greater visibility need to understand right now
          • The role of boundaries and alignment in building a business that supports your life
          • Kristen Olson is the Founder & Principal of KO Alliance, LLC, a consultancy specializing in brand strategy, partnerships, and human optimization marketing, where she has worked with world-class companies including Red Bull, Nike, and Reebok. Kristen is also the founder and host of the globally ranked Turmeric & Tequila™ Podcast (top 2%), where mission-driven leaders, athletes, entrepreneurs, and changemakers share their journeys of questioning the status quo and leading with authenticity.

            About the Host:

            Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

            Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

            Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

            Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

            “Brands to me are community. It’s a group of like-minded humans that are passionate about a similar cause.” ~Kristen Olson

            To learn more about Kristen, visit her website and connect with her on Instagram and Facebook.

            Kristen Olson’s Show Notes

            The post Strategic Partnerships That Amplify Your Brand and Your Voice with Kristen Olson appeared first on Kami Guildner.

            25 min
          • Can AI Help You Sell in a More Soul-Aligned Way with Lauren Shaw of the Laurens

            If you’ve been feeling the shift in how women are selling, leading, and showing up… this episode is going to meet you right where you are. We are in a moment where the old models of sales no longer fit, and yet the new ones ask us to bring more of ourselves — our intuition, our energy, our truth — into the work.

            Kami Guildner is joined by Lauren Shaw, one-half of The Laurens, whose work is helping women sell high-ticket offers in a way that feels grounded and soul-aligned. Lauren has personally sold over $5 million in premium coaching programs, and she brings a refreshing, feminine lens to both sales and technology.

            This is a conversation about selling with more resonance. Leading with more truth. And letting AI be a tool that amplifies your brilliance — not overrides it.

            In This Episode:

            • Lauren’s journey as a nomad entrepreneur building a thriving business while traveling the world, and how time in nature and deep reflection helped her listen to her resistance, reconnect her spirituality with her work, and reclaim more joy in her business.
            • The creation of the Quantum Breakthrough GPT, how it “listened” to her story, reflected her truth back, and helped her own the spiritual side of her work.
            • Why AI can be a powerful mirror for our inner stories, and why Lauren calls it the most feminine technology we have ever had.
            • How thousands of women have used the Quantum Breakthrough GPT to dissolve resistance, book sales calls, and say yes to higher-level opportunities.
            • The energetic side of selling, and why so many heart-centered women carry invisible contracts around worthiness, receiving money, and visibility.
            • Why strategy cannot fully work until we start to rewrite the internal stories that shape how we show up to sales and marketing.
            • Simple ways to start playing with AI so it becomes a supportive partner in your life and business, instead of something to fear.
            • Lauren Shaw is one half of the entrepreneurial duo known as “The Laurens.” She’s a heart-first sales expert who has personally sold over $5 million in premium coaching programs by turning sales calls into grounded, meaningful conversations. As co-founder of The Sales Breakthrough Experience™ and The AI Sales Accelerator™, Lauren and her business partner, Lauren Capwell, help women entrepreneurs master high-ticket sales without feeling fake or forceful. Their work blends intelligent sales strategy with the energetic and subconscious shifts that make selling feel natural and aligned. Lauren has walked this path herself, and she’s here to share that journey with us today.

              About the Host:

              Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

              Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

              Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

              Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

              “AI is actually the most feminine technology that has ever existed.” ~Lauren Shaw

              To learn more about Lauren, visit her website and connect with her on Instagram, Facebook, and LinkedIn.

              Lauren Shaw’s Show Notes

              The post Can AI Help You Sell in a More Soul-Aligned Way with Lauren Shaw of the Laurens appeared first on Kami Guildner.

              43 min
            • Is Your Marketing a True Reflection of You and Calling In the Right Clients with Shawn Teasley

              If showing up on social media has ever felt awkward, performative, or like one more thing on your list, you’re going to love Kami Guildner and Shawn Teasley’s conversation.

              Shawn Teasley is the founder of Social Tonic, a marketing and social media agency that brings strategy and sustainability to the way business owners show up online. She brings deep insight into what makes content work, not just for the algorithm, but for your brand, your vision, and your long-term client relationships. In today’s episode, we’re talking about visibility that feels natural, connection that fuels business growth, and what it takes to stay consistent without burning out.

              In This Episode:

              • We talk about how women entrepreneurs can find their authentic voice and use visibility strategies that attract dream clients with ease and flow.
              • Hear soulful, practical marketing and mindset tips to grow your business with intention, purpose, and feminine leadership.
              • Explore how to release perfectionism, embrace confidence, and step into a more powerful, visible version of yourself.
              • What makes content truly resonate, how to create genuine engagement, build trust, and grow a purpose-driven, scalable business.
              • Know when to bring in support through outsourcing or team systems so you can reclaim time prosperity and focus on what lights you up most.
              • Shawn Teasley is a marketing and social media strategist passionate about digital marketing, storytelling, and social media. As the owner of Social Tonic, she consults, trains, and mentors teams, helping businesses streamline marketing through done-for-you services or in-house training. Dedicated to supporting startups and entrepreneurs, Shawn offers strategic guidance and creative solutions. Inspired by her father’s entrepreneurial spirit, she loves helping brands establish their presence and grow with confidence. Her approach makes marketing strategic, sustainable, and low-stress, allowing business owners to focus on what they do best.

                About the Host:

                Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

                Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

                Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

                Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

                “Don’t overcomplicate social media.” ~Shawn Teasley

                To learn more about Shawn, visit her website. You can also connect with her on LinkedIn and Social Tonic’s LinkedIn.

                Shawn Teasley’s Show Notes

                We are just weeks away from my 11th annual Extraordinary Women Ignite Conference. This is where women entrepreneurs come to raise their voices, grow their visibility, and expand their impact. If you’re craving a room of high-vibe women to grow with—you belong at this fire. Use the code EWR for $200 off your ticket here.

                The post Is Your Marketing a True Reflection of You and Calling In the Right Clients with Shawn Teasley appeared first on Kami Guildner.

                45 min
              • What Are the Best Marketing Strategies for Women Entrepreneurs with Kris Howery

                If you’ve ever felt like your marketing isn’t quite landing—or like you’re doing all the things but not gaining real traction—you’re going to love this conversation with my long-time friend Kris Howery.

                In today’s episode, Kami Guildner and Kris Howery talk about how to recognize your right-fit clients, what marketing mistakes to avoid as you scale, and how clarity becomes a growth accelerant. Kris brings a rare blend of big-brand savvy and soulful alignment—and her insights are going to spark ideas for how you can fine-tune your next season of growth.

                In This Episode:

                • Learn how aligning your company’s value proposition with your ideal clients creates effortless momentum, ignites business growth, and fuels visibility strategies that expand thought leadership into scalable opportunities.
                • Explore how women entrepreneurs can stop trying to do it all, focus on client attraction strategies that align with their zone of genius, and confidently choose marketing paths that accelerate business growth, visibility, and time prosperity.
                • Understand the biggest marketing mistake women entrepreneurs make by focusing too much on themselves instead of their ideal clients, and how shifting to authentic, client-centered strategies can transform visibility, sales, and long-term business growth.
                • Gain insights on how go-to-market strategy, client-centered research, and bringing your team along can fuel scalable business growth, empower entrepreneurs with authentic marketing, and create powerful momentum for sales and visibility.
                • Learn how Kris’s journey with Kami Guildner’s mastermind gave her clarity, community, and the confidence to focus on right-fit clients, transforming her revenue and accelerating her path to business growth.
                • Kris Howery is the founder of Agentive Marketing, where she helps entrepreneurs and business owners find the clarity and confidence to grow their companies in bold new ways. Before starting her own firm, Kris built her career in marketing with organizations like S&P Global, IBM, and Sproule, learning firsthand how strategy and storytelling can unlock growth — and how easily those two can fall out of sync. She believes your ideal client is an expression of you. When a business understands who it serves best and aligns that with its value proposition, marketing stops feeling like noise, and growth flows naturally.

                  About the Host:

                  Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

                  Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

                  Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

                  Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

                  “When a business’s value proposition truly aligns with the right client profile, there’s a kind of magic that happens.” ~Kris Howery

                  To learn more about Kris, visit her website. You can also connect with her on LinkedIn.

                  Kris Howery’s Show Notes

                  We are just weeks away from my 11th annual Extraordinary Women Ignite Conference. This is where women entrepreneurs come to raise their voices, grow their visibility, and expand their impact. If you’re craving a room of high-vibe women to grow with—you belong at this fire. Use the code EWR for $200 off your ticket here.

                  The post What Are the Best Marketing Strategies for Women Entrepreneurs with Kris Howery appeared first on Kami Guildner.

                  43 min

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