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Marketing Attribution - The Holy Grail of Marketing
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
Episode links:
- USF Digital Marketing Certificate
- USF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
- Email me at [email protected]
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
- Connect with me on Clubhouse
View all episodes
By Vera Shafiq
5
1919 ratings
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
Episode links:
- USF Digital Marketing Certificate
- USF Digital Marketing Certificate Discount Code: SG30
Connect with Vera:
- Email me at [email protected]
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
- Connect with me on Clubhouse