By Vera Shafiq
5
1919 ratings
The podcast currently has 23 episodes available.
I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter!
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What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.
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80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience.
Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort.
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What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
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What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here!
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This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensive course on several key elements of Digital Marketing - Strategy, Social, Search, Automation, Content, Analytics, CX and Digital Transformation.
Whether you’re a Marketing Professional, or in IT, Finance, HR, Sales, Operations or C Suite, this podcast is well worth a listen!
I talk to Sue Grabowski, Faculty Chair of the USF Digital Marketing Certificate. She gives a really thorough rundown of the program, modules and instructors as well as what kinds of individuals are signing up for the course.
Use discount code SG30 for 30% off your admission to the course!
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What are the differences between Zero, 1st, 2nd and 3rd party data?
How should you structure your marketing strategy to make the best use of each?
In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about.
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In this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business.
We discuss how the Lean Out Method can be applied not only to businesses but also to your everyday workflow to become more efficient, productive and passionate about your work!
Crista talks about some of the the key pillars of the Lean Out Method - Context, Clarity and Focus - and explains how she uses them to get so much work done on a daily basis without burning out. She also shares the importance of having a clear vision and goals and removing the noise and unimportant stuff from your to-do list so you can lean out your schedule and continue to grow without it feeling like work.
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An in-depth chat with Brad Moran, Co-Founder and CEO of CitrusAd - a retail media platform. We talk about how the platform was born, how marketers can leverage retail media to drive performance and what the future holds for retail media.
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Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021.
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The podcast currently has 23 episodes available.