Vera Shafiq Podcast

I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter!Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Agile SherpasConnect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow...

What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse

80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort.Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect...

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!Episode links: USF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me...

What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here!Episode links: Google Page Experience DocumentationUSF Digital Marketing CertificateUSF Digital Marketing Certificate Discount Code: SG30Connect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInF...

This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensive course on several key elements of Digital Marketing - Strategy, Social, Search, Automation, Content, Analytics, CX and Digital Transformation. Whether you’re a Marketing Professional, or in IT, Finance, HR, Sales, Operations or C Suite, t...

What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about.Episode links: USF Digital Marketing CertificateConnect with Vera:Email me at hel...

In this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business. We discuss how the Lean Out Method can be applied not only to businesses but also to your everyday workflow to become more efficient, productive and passionate about your work!Crist...

An in-depth chat with Brad Moran, Co-Founder and CEO of CitrusAd - a retail media platform. We talk about how the platform was born, how marketers can leverage retail media to drive performance and what the future holds for retail media.Episode links:CitrusAdConnect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse

Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021.Episode links:Charmin Jumps on NFT Trend WholeFoods Pairs with Meditation App HeadspaceHow Ocean Spray, NFL Embed Nostalgia in TikToksConnect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse