In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer AI tools like ChatGPT and diversified platforms beyond Google and Bing. Vera discusses the necessity of maintaining a comprehensive digital presence, optimizing for AI search results, and revisiting KPIs to better measure engagement and conversions. Additionally, she highlights the significance of voice and image search in the current landscape and provides actionable steps for businesses to future-proof their SEO strategies in light of these advancements. The episode aims to equip marketers with the insights needed to stay ahead of the curve in AI and SEO.

00:00 Introduction to the Evolving SEO Landscape

01:31 The Impact of AI on SEO

03:02 Traditional vs. AI-Driven Search

06:00 Expanding Beyond Google and Bing

08:52 Shifting Audiences and AI Adoption

11:24 Actionable Steps for Future-Proofing SEO

15:36 Conclusion and Final Thoughts