Vera Shafiq Podcast

A chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!

Guest links:

• Losomo
• My Modern Brand
• Connect with Veronica on Instagram

Connect with Vera:

• Subscribe to this podcast at iTunes
• Email me at [email protected]
• Visit my website at VeraShafiq.com
• Connect with me on LinkedIn
• Follow me on Instagram

In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising.

References:

• Gillette Commercial
• My post on the Gillette commercial
• DTC brands are buying more TV ads
• Pattern 89 - Making Paid Social Better through Data Science
• Quora Advertising

Connect with Vera:

• Subscribe to this podcast at iTunes
• Email me at [email protected]
• Visit my website at VeraShafiq.com
• Connect with me on LinkedIn
• Follow me on Instagram

A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard.

As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.

In this podcast, I discuss how we can achieve this, and cite some iconic examples such as Coca-Cola and Apple who have been successful in creating powerful brand stories.

References and sound-clips:

• The Creative Life Podcast, How To Clarify Your Message So People Will Listen with Donald Miller
• Storybrand website
• The Sweet Pleasures of Coca-Cola's Storytelling with Kate Santore, Sr. Integrated Marketing Content Manager at Coca Cola 

Connect with Vera:

• Subscribe to this podcast at iTunes
• Email me at [email protected]
• Visit my website at VeraShafiq.com
• Connect with me on LinkedIn
• Follow me on Instagram

An interview with my son, Hishaam, to get first-hand insights into Generation Z's media consumption preferences, what issues are important to them and what makes them tick!