Justin Harmon is the Marketing Director for Eide Chrysler based in Bismarck, North Dakota. He oversees the marketing of four stores and works with multiple vendors, holding them accountable for top performance. One of Justin's specialties is leveraging video for monthly offers, community participation, and showcasing the dealership's culture.

Justin was born and raised in North Dakota and enjoys the outdoors. He trains for long-distance endurance sports including Ironman triathlons. He also works part-time as a spin instructor.

In this episode…

The current economic times have made it necessary for dealerships to embrace digital marketing and detail retailing to promote their businesses and products. To do this, marketers have to be creative in their outreach messages for attracting potential customers. They also have to pay attention and listen to their audience if they want to provide the best products and services to them.

For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success. 

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Justin Harmon, the Marketing Director for Eide Chrysler, about his dealership digital retailing strategies during the current COVID-19 pandemic. He also talks about the importance of being a good listener, his video marketing strategies, and his love for Ironman triathlons.