Hi again and thank you for tuning into Marketing Automation Made Simple Podcast.

This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster.

Today I'm excited to close off this season with a company that we've all grown up with. Everyone of us would've used their platform to kickstart our careers in digital marketing or if you're a business owner, who has a website, you would've seen their logo everywhere online and used their platform to automate your first marketing email.

My guest today is Adam Anger, who is the Chief Sales Officer and Head of International at Intuit Mailchimp.

Mailchimp is a brand that has inspired many of us and it continues to surprise us. With the recent acquisition by Intuit, Mailchimp will be expanding their offering to serve more small and mid-sized business by integrating with Intuit product suite. Think Quickbooks online and Mailchimp deep data integration. Exciting!

I've met Adam Anger here in Melbourne, Australia as they are also expanding offices globally and are looking to partner with more savvy digital marketers and help more small businesses thrive.

I'm excited to dive into this episode! Let's do this

Timestamp:

[00:01:22] Adam's Background and The Future of Mailchimp

[00:05:27] Email marketing and AI evolution with Intuit Product Suites

[00:10:02] Email marketing renaissance

[00:15:18] AI-powered customer segmentation

[00:16:22] Email marketing and Gen AI

[00:20:13] MailChimp's Global Expansion and Partnership program

[00:25:43] MailChimp's endless future

Intuit Mailchimp Event in London and Sydney is called From Here, To There and you can register here

Agencies looking to partner with Intuit Mailchimp?

Check out their Partner Program here to learn more

Connect with Adam Anger on LinkedIn here

Follow Intuit Mailchimp on LinkedIn here to learn more about their roadmap

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations.

There are 10 things that we like to keep front and center when creating automations or working with clients.

And these are:

Bonus:

10. Automate responsibly - Chris Davis from Automation Bridge

Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify.

Time Stamps

[00:00:58] The evolution of technology

[00:06:51] Always review automations for success

[00:08:17] Embracing creativity in work

[00:13:36] Amplify what's working

[00:16:04] Automate Responsibly

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space?

Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike.

[00:02:06] Segmentation explained in layman terms.

[00:10:22] What is a successful business segmentation.

[00:18:35] Using segmentation to amplify success.

[00:22:45] The impact of AI in marketing.

[00:25:04] AI in Marketing Automation Industry.

[00:30:14] Seth Godin's thoughts on AI

[00:34:03] Segmentation in marketing automation.

[00:37:15] Tags vs. Fields - which one is better for data gathering

Chris L. Davis Bio

You can follow Chris Davis on LinkedIn here - https://www.linkedin.com/in/businesschris/

To view the mentioned resource - click here.

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI.

We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier.

Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platform has evolved into a game-changer.

Zapier's origin story pops up, dating back to 2011 when the tech scene looked quite different. Reid spills the deets on Zapier's recent glow-up, adding first-party tools like Tables and Interfaces to level up the automation game.

Reid shares the latest in Zapier's AI game with a new slick AI Zap Builder that lets you describe your workflows using simple, everyday language. No more techy headaches!

Tune in to learn what the future holds for Automations and AI as Reid shares his thoughts from Zapier's perspective and beyond.

Reid will be presenting at the ActiveCampaign's Leap Day Extravaganza Event! He'll be talking about how to use ChatGPT in automations. You definitely wanna be there – it's gonna be a blast!

This conversation is like your backstage pass to the evolution of Zapier and the super cool role AI plays in shaping the future of automation. Tune in, it's a wild ride! 🚀✨

This summary was made possible thanks to AI :)

About Reid Robinson

Time stamp

[00:02:20] Reid's background - AI and NFT

[00:05:09] Marketing automation and AI

[00:09:39] Content generation with Zapier

[00:13:55] AI tools for email scraping

[00:18:57] Automation in business operations

[00:20:55] AI-generated code for users

[00:23:40] Exciting tech advancements discussed

You can follow Reid on

LinkedIn

X/Twitter

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Wondering how to spend an extra day in February?

"Make time for what matters"

This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours!

On the Leap Day Extravaganza Virtual Event, the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process.

It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and ending at 6 p.m. Los Angeles time.

It's been a while since we had an event like this - I hope to see you there!

Tune into Spotify Father Time's Leap Day Mixtape Here

Timestamp:

https://leapday.activecampaign.com/

#makemoretime

Instagram: https://www.instagram.com/activecampaign/

LinkedIn: https://linkedin.com/company/activecampaign

Threads: https://www.threads.net/@activecampaign

TikTok: https://tiktok.com/@activecampaign

X(Twitter): https://twitter.com/ActiveCampaign

YouTube: https://www.youtube.com/@ActiveCampaign

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024.

As we navigate the fast-paced changes in technology, it's important to stay informed and adapt to new tools and trends.

Remember to update your email settings, review customer journeys, check automations, and stay authentic in your marketing efforts.

Let's make 2024 a year of growth and innovation in marketing automation!

As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space. 

Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inboxes. 

I’ve met a few businesses recently who:

I say this is too important to leave for later and should be addressed by every marketer at least 90 days in advance of the planned dates - which is the 1st of February 2024 as announced by Google. No doubt others will follow in lockstep.

Although it seems too 'boring' or 'techy' for some marketers to grapple with, neglecting email authentication protocols could cost you in lost revenue, so it’s best to start planning now.

These changes are positive news for everyone involved - your subscribers will have a cleaner, less spammy inbox and you’ll be following email marketing best practices. It’s really a win-win.

Extra Resources:

Email Deliverability: How To Avoid The Dreaded Spam Folder

Klaviyo: How to prepare for Gmail & Yahoo email requirements

Google Announcement

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Tune in to learn more about the findings in the report run by airSlate that Jovana found 'shocking', and also this episode will showcase the impact of automation and AI on small businesses as experienced by Shawn over his 20 year automation career.

[00:02:48] AI automation and human intervention.

[00:03:45] Small businesses embracing AI - sharing report findings

[00:10:21] Automation and business maturity.

[00:11:22] Automating mundane tasks.

[00:15:20] AI SWAT team - a great team building initiative

[00:19:57] Embracing a four day work week.

[00:22:01] Shorter work week and travel.

[00:26:39] SMBs with bigger tech stacks.

[00:29:45] The power of A/B split testing websites.

You can download the SMB report here.

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Tune in to learn more about sales funnels and how they play a crucial role in your marketing efforts, especially before you start creating automations.

[00:05:08] The challenge of working with technology

[00:09:54] Increasing customer lifetime value

[00:13:31] Putting sales funnels together

[00:16:10] Calculating return on investment

[00:21:49] Building a marketing growth system

[00:26:30] Marketing automation made simple calculator

[00:29:30] Sales funnels and customer experience

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

And we mentioned our Marketing automation ROI calculator which you can access here: www.bumperleads.com/quiz

Over the last 3 months, Corey and I have been on a much needed adventure working and travelling through Turkiye and Greece. We packed 1 suitcase, including our laptops and quickly decided on our destination. Within 3 days, we were on the plane to Izmir, Turkiye.

During our trip, Corey rediscovered his passion for craft beer. We got talking to a few large craft breweries and bars located in Izmir and Bodrum in Turkiye; and also in Crete and Naxos Islands in Greece.

In this episode, I am sharing our travel experience and what we've learnt from speaking to some of these business owners.

Every time I travel, I'm reminded how technology helps us stay connected around the world and how quickly countries around the world are adopting it. AI seems to be on top of everyone's mind!

I heard Simon Sinek on a podcast recently, share his thoughts on AI and human connections. He used social media influencer analogy. Simon says it's much easier to pick up a phone and record yourself to talk to millions followers, but to try and say the same thing to a friend in person is entirely a different thing. It's harder to talk to one person than to a million people.

Simon's view is that AI cannot replace human connection. Our travel has proved that point a thousand times over!

Tune into our recent episode here. You can stream directly via Spotify, Apple, Audible and others.

Teşekkür ederim

Jovana

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales