There's a trending reluctance for marketing managers to embrace automation in its entirety. While startups and small businesses have adopted automation practices due to their maneuverability, larger organizations struggle in endorsing new technologies. There's also a widespread lack of awareness of marketing automation products, which can create an exponential difference for businesses of all sizes. This master class uncovers how marketing tools have evolved over the last decade, which emerging technologies you need to be aware of, and systems you can implement immediately to not get left behind.

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