A Brighter Web | Grow your business with digital marketing

Marketing Basics for Nonprofit Organizations

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Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities different and how they can make the most of their digital marketing.

What makes nonprofit marketing different?
  • Your organization has a mission
  • Closely tied with fundraising.
  • Sometimes slower to adapt to technology
  • Organizations more willing to share with each other. Less competitive.
    • What challenges do nonprofit marketers face?
    • Limited budget & resources. Marketing is viewed as overhead.
  • Limited staff. Even large nonprofits tend to be understaffed.
  • Lots of different audiences. Having to appeal to all of them.
  • Marketers have to do most of the work themselves.

    • The way we think about charity is dead wrong— a TED Talk by Dan Pallotta

    What are the benefits of marketing a nonprofit?
    • A mission that people (hopefully) like.
  • Volunteer help. Guidance from your board.
  • Easy calls to action. Donate. Volunteer. Come to an event.
  • Digital tool discounts (or free)!
    • What resources can a nonprofit marketer use?
    • Georgia Center for Nonprofits
  • Nonprofit Marketing Guide
  • Classy

    • 5 Ways Nonprofit Organizations Benefit from Digital Marketing

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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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