BDR

In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts.

Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio.

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BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Streaming Audio Advertising 101 first appeared on BDR and is written by Dakota Price.

BDR

In this episode of the Prime Resources Podcast, BXB’s Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives.

Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system.

Don’t miss this insightful conversation if you want to enhance your marketing and drive better results!

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Deb Thompson is a media placement strategist for BxB Media, a BDR Company, where she helps home service companies amplify their brands through multi-channel marketing strategies. With over 30 years of experience in digital, print, broadcast, streaming, and out-of-home media, she has guided hundreds of businesses—from national brands to local enterprises—in achieving measurable growth. Her expertise is crafting data-driven campaigns that maximize platform visibility and ROI.

Before joining BxB Media, Deb served as vice president and general manager of a leading NBC affiliate, where she revitalized the station’s community engagement and profitability. She now combines her deep media knowledge and passion for results to empower contractors with scalable, high-impact marketing solutions.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Unlocking the Power of Multi-Channel Marketing first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today’s consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation.

Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business!

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Key Takeaways

Implementing Online Scheduling Time Stamps

Justin Ebright has been in the marketing arena for over 36 years. His ongoing expertise rests in client relationship building and retention, the teaching and education of marketing concepts to prospects and clients, and training marketing managers and their teams to identify marketing portfolios that work. Justin has helped build multiple micro-digital and traditional marketing agencies across the country. He was the president & CEO for 15 years of his first built agency before joining BxB Media in 2021. Since joining BxB, Justin has played a large part in their growth as a lead coach, mentor, and one of the founding members of the CHIIRP team.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Implementing Online Scheduling first appeared on BDR and is written by Erin Kunz.

BDR

In the latest episode of BDR’s Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.

In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.

This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.

Listen here:

Zene Wynkoop is the Director of Client Services & Technology at BxB Media. A seasoned paid digital advertising strategist with over 12 years of experience in the home services industry, Zene has a successful track record of helping contractors maximize their marketing ROI. During his time working with businesses, he has specialized in Google Ads, SEO, and WordPress front-end development. Now in a leadership role with BxB Media, he guides other marketing professionals in helping businesses succeed.

BxB Media

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Zene Wynkoop

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313-651-7157
Time Zone: ET

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI first appeared on BDR and is written by Erin Kunz.