Marketing Beet

Does having a personal brand hurt how people perceive your business?

In this episode we chat the age ol' question: Should you brand yourself personally as a business or stick with a traditional business brand and market yourself like that? Ameet digs deep into her heart (if she has one) and chats about the process she's going through to step away from her personal brand, Beverley asks the hard hitting questions and talks about her own branding struggles.

Creating content can not only be tough, but also annoying and tiresome! In this episode we chat how to brainstorm, plan and create content that will resonate with your audience, 

Email marketing is most likely an untapped resource for your business. In this episode we go over some strategies and tactics small businesses can do in order to reach their customers, get their emails open and read and best ways to convert email audiences into actual customers.

Want to know more? Give this episode a listen!

As we saw so many businesses jump in to show their support for Black Lives Matter, how can they continue to support, engage and participate in a more on-going basis? Is it too late for businesses who were silent before to come forward and show their support? What types of things can businesses do moving forward?

All that and more on this week's episode of Marketing Beet with Ameet Khabra and Beverley Theresa.

This week we didn't really feel like doing an episode, but we knew it was important to address what's happening in the US and the death of George Floyd and the importance of Black Lives Matter. 

Want to understand the world of pay per click (PPC) marketing better? Need bid strategies that actually work? Take a listen to this episode of Marketing Beet where Ameet breaks down the complexities of Google Ads. Make sure you subscribe to our channel as Ameet will be sharing even more beginner tips and tricks to help you on your PPC adventure!

Don't make these mistakes when finding content to post to your social media channels! Beverley and Ameet discuss the most common mistakes made by business owners when curating and posting content and share more tips on the content process and workflow.

This episode we talk about tools that will help you work from home, from streamlining the communication process to optimizing project management, we have your back! Tools mentioned: Slack, Asana, Trello, Google Hangouts, Zoom, and many more. Learn unique ways to use them to your advantage.

In this episode, Ameet talks about what you should be doing when implementing PPC advertising. Are you using a negative keyword list? Is your budget large enough for testing? All that and more!

Should your business stop marketing right now? Spoiler alert, nope! In this episode we talk about continuing with digital and content marketing, how to remain relevant and helpful and what to fill up your time gaps with.