It’s the age old question.

Do we source the project internally? Or do we bring in partners?

Do we hire someone to join our team? Or do we reach out to a vendor to come do the job for us?

The answer obviously depends on your business, but even if you’re a large company, maybe don’t be so quick to dismiss partners.

Daniel Englebretson, Director of Integrated Marketing at Phononic, o was our guest on the Marketing: Behind the Curtain podcast this week.

Daniel says that his answer to these questions and more has changed quite a bit in the last two years.

Let’s face it.

If you’re the CEO of a company, you probably wear a lot of hats. You’re in meetings all day with finance, the board, your direct reports, legal, and anybody else who is fortunate enough to get a few minutes with you.

It can seem, as the CEO, that you’re only guiding the bigger picture, not influencing the day to day decisions. And to some extent that’s good. You’re the CEO. You’re not supposed to be drug into the weeds of every single decision.

But what if you’re a CEO with a strong marketing background? One that honestly wants to be more involved? One that has a history of being hands on?

On this first episode of Marketing: Behind the Curtain, we pull back the curtain on how Jackie Gomez, CEO of the wildly popular baby product company Béaba, learned to navigate life as a CEO and a marketer.

Take anyone successful in the world, and chances are they had a moment when they “saw behind the curtain” in their area of expertise and realized that it’s not all magic back there.

We’re pulling back the curtain on the people, processes and technologies leading marketers are using to fuel growth within their organizations.