Marketing Blueprint - The CMO Interview Series

Marketing Blueprint - Interview with Gwen Lafage


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๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ:Redefining a Marketing Career Across Borders: Gwen LaFage on Risk, Resilience, and Brand Without BordersFrom France to London, San Francisco to Stockholm and Atlanta, Gwen LaFage has crafted an unconventional yet intentional career across continents and cultures. In this episode, she shares how personal choices shaped professional success, why brand is more than a department, and what it takes to lead with empathy and vision in a global marketing world.๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—ช๐—ถ๐—น๐—น ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป:- Life Before Titles: Why making personal choicesโ€”even when they seem lateralโ€”can lead to more meaningful, long-term career growth.- Brand is Not a Silo: Gwen explains how brand must be infused into every department, and why it's a strategic pillar, not a marketing afterthought.- Leading Without Borders: What working across the US, UK, France, Sweden, and more teaches you about cultural empathy, leadership, and influence.- From Burnout to Breakthrough: The powerful lessons Gwen learned by walking away from traditional paths, launching her own business, and betting on herself.- The CMO Is Not Just a Marketer: Why aspiring CMOs need more than domain expertiseโ€”they need cross-functional understanding and business-first thinking.- The Real Risk? Not Taking One: Why stepping into the unknownโ€”whether itโ€™s a new country, a new role, or a new mindsetโ€”is often the best move youโ€™ll ever make.Whether you're an early-career marketer wondering where to start, or a seasoned leader craving something more, Gwen's global journey offers perspective, courage, and practical advice you won't hear in textbooks.๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—•๐—น๐˜‚๐—ฒ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜: ๐—–๐— ๐—ข ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ฎ๐—น๐—ฒ๐—ฑMarketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.๐™Ž๐™ช๐™—๐™จ๐™˜๐™ง๐™ž๐™—๐™š & ๐™ก๐™š๐™ซ๐™š๐™ก ๐™ช๐™ฅ ๐™ฎ๐™ค๐™ช๐™ง ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ๐™ž๐™ฃ๐™œ ๐™œ๐™–๐™ข๐™š!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=18#Episode

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Marketing Blueprint - The CMO Interview SeriesBy Julien Rio