Marketing Blueprint - The CMO Interview Series

Redefining Marketing Careers: Dominique Tremouille on Entrepreneurship, Community, and the Power of Non-Traditional PathsFrom agency roles to entrepreneurship and community building, Dominique Tremouille has carved a unique path in the marketing world. In this episode, he shares the philosophy, challenges, and pivotal decisions that shaped his journey—from launching his own marketing agency, I see colors, to co-founding Future Proche, the largest French-speaking community of marketers.

What You Will Learn:

- The Power of Projects: Why Dominique’s career has always been driven by intellectual and business challenges, not traditional roles.

- Entrepreneurship as a Mindset: How launching "I see colors" and other ventures taught him the value of innovation and adaptability.

- Building Communities: The story behind Future Proche and how collaboration fuels marketing success.

- Mentorship and Networking: Insights from his roles as a mentor at LiveMentor and advisor at the HEC Paris incubator.

- Breaking the Mold: Why a non-traditional career path can lead to greater fulfillment and impact in marketing.

This conversation is a deep dive into the mindset of a marketer who thrives on projects, community, and redefining what a marketing career can be. If you’re looking to break free from conventional paths and build a career on your own terms, this episode is for you.https://www.julienrio.com/landing/Marketing-Blueprint.php?guest=21#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Leading With Purpose: Jaya on Global Leadership, Reinvention, and the Mindset Behind a World-Class CMO CareerFrom India to Canada, the United States to Singapore, and across industries from CPG to finance to SaaS, Jaya has lived one of the most extraordinary marketing and leadership journeys of the past few decades. In this episode, he reveals the mentors, philosophies, and courageous decisions that shaped his path from P&G to CMO of PepsiCo, and ultimately to president and chief digital and experience officer across multiple global enterprises.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- The Three Shifts Every Future Executive Must Make: Jaya breaks down the essential career accelerators — changing categories, changing geographies, and changing accountabilities — and why mastering even two can transform your trajectory.- Silent Leadership and the “Aliveness” Principle: The life-changing advice from the Dalai Lama and other mentors that reshaped how Jaya motivates teams, nurtures talent, and unlocks people’s gifts.- Turning Tough Bosses Into Growth Engines: A simple but transformative question Jaya asks every leader he reports to — even the difficult ones — and how it converts tension into mentorship.- The Art of the Possible: Why breakthrough ideas often begin where feasibility ends, and how this mindset led to iconic campaigns like Doritos’ first Super Bowl user-generated ad.- Career Outcomes vs. Objectives: Why “CMO” should never be the goal, and how focusing on learning, impact, and networks naturally pulls you upward.- Building the Trust That Follows You Across Companies: How long-term relationships, shared growth, and laughter turned colleagues into companions he brought from role to role — and eventually, into successors.This conversation is a masterclass in leadership, courage, humility, and reinvention from someone who has shaped teams, brands, and careers around the world. If you want to rethink your path, lead with meaning, and build a career that lasts decades, this is the episode you won’t want to miss.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=20#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:From Call Centers to the C-Suite: Wouter Blok on Curiosity, Leadership, and Building a Modern Marketing CareerWouter Blok’s career spans call centers, SEO teams, Google, Coolblue, Sprint, GetYourGuide, advisory boards, and his own consultancy — but what truly defines his journey is an unshakeable commitment to understanding people. In this episode, he breaks down how curiosity, empathy, and continuous self-reinvention fueled a remarkable rise from sales agent to global marketing leader.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- The Power of Starting at the Bottom: How cold-calling and handling rejection built the foundation for Wouter’s approach to marketing, leadership, and decision-making.- Why Psychology Still Shapes His Career: The unexpected ways psychological insight — and even pilot training — influence how Wouter thinks about customers, teams, and brand building.- Leadership Without Ego: The mindset that earned Wouter dozens of recommendations from people who worked for him, and why he hires for curiosity over credentials.- Autonomy as a Career Strategy: How a difficult moment pushed him to build a parallel consulting practice — and why side projects can accelerate growth for any marketer.- Inside the Advisor Role: What Wouter gains from sitting on advisory boards, how those opportunities really happen, and why they’re less about money than meaning.- The Inner Compass: His burnout, the blueprint work he did to realign with his true motivations, and why self-knowledge is now core to his life and career decisions.This conversation is a rare look at the mindset behind a marketer who has reinvented himself across industries, geographies, and life chapters. If you want to build a career anchored in autonomy, authenticity, and continuous learning, you won’t want to miss this one.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=19#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Redefining a Marketing Career Across Borders: Gwen LaFage on Risk, Resilience, and Brand Without BordersFrom France to London, San Francisco to Stockholm and Atlanta, Gwen LaFage has crafted an unconventional yet intentional career across continents and cultures. In this episode, she shares how personal choices shaped professional success, why brand is more than a department, and what it takes to lead with empathy and vision in a global marketing world.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- Life Before Titles: Why making personal choices—even when they seem lateral—can lead to more meaningful, long-term career growth.- Brand is Not a Silo: Gwen explains how brand must be infused into every department, and why it's a strategic pillar, not a marketing afterthought.- Leading Without Borders: What working across the US, UK, France, Sweden, and more teaches you about cultural empathy, leadership, and influence.- From Burnout to Breakthrough: The powerful lessons Gwen learned by walking away from traditional paths, launching her own business, and betting on herself.- The CMO Is Not Just a Marketer: Why aspiring CMOs need more than domain expertise—they need cross-functional understanding and business-first thinking.- The Real Risk? Not Taking One: Why stepping into the unknown—whether it’s a new country, a new role, or a new mindset—is often the best move you’ll ever make.Whether you're an early-career marketer wondering where to start, or a seasoned leader craving something more, Gwen's global journey offers perspective, courage, and practical advice you won't hear in textbooks.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=18#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Resilience, Risk & Relationships: Malcolm's Marketing Journey from Startup Scrappiness to Executive StrategyFrom selling jerseys at a tiny Fanatics office to leading growth at Finipay, Malcolm’s path is anything but traditional—and it’s exactly what makes it so compelling. In this episode, he reflects on choosing learning over ego, the power of people-first leadership, and why curiosity might just be the ultimate superpower in today’s fast-evolving marketing world.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- Choose Growth Over Titles: Why stepping “down” in title for a bigger learning opportunity might be the smartest move you ever make.- Startup vs. Enterprise: What you gain from both ends of the company-size spectrum—and how timing matters more than you think.- The 2-Bucket Rule for Promotions: Malcolm’s framework for identifying talent, focusing on coachability, drive, and culture-fit over resumes alone.- The Return of Influence Marketing: How GenAI and untrackable channels are bringing us back to brand-building—and why it matters.- Mentorship & Networking, the Real Way: Practical advice on creating long-term relationships that go beyond LinkedIn likes and coffee chats.- The Curiosity Advantage: Why diving into new trends—like Malcolm did with Google Ads, Facebook, and now AI—can accelerate your career faster than any course.If you're navigating early career decisions, shifting gears midstream, or just trying to stay ahead of marketing's ever-changing game, this is the episode you can’t afford to miss.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=17#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:From Code to CMO: Amrit’s Journey Through Engineering, Empathy, and Evolving the Modern Marketing RoleJoin Amrit, a Silicon Valley executive who began his career in a dark engineering room and rose to become a transformative CMO, as he shares his unconventional path, leadership philosophy, and the evolution of marketing in the age of data and scale. This episode is a masterclass in navigating complexity, leading with heart, and preparing for the future of marketing roles.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:The Accidental CMO: How a career in engineering unexpectedly led to product marketing, then to the C-suite, and why embracing the unknown can be your biggest advantage.- Simplifying for Impact: The underrated superpower of distilling complex ideas for execs and boards, and why it’s essential for influence.- From Solo to Scale: Lessons from Oracle and beyond on turning scrappy startup tactics into repeatable, global go-to-market machines.- High EQ, High Performance: How emotional intelligence, humility, and true team spirit have fueled Amrit’s leadership style, and earned him the nickname “man of the people.”- Designing a Meaningful Career: Startups vs. large companies? Amrit breaks down how each shapes you—and why switching between the two builds unmatched versatility.- The Future of Marketing Roles: Why the CMO title might not survive the decade, and how to prepare for what comes next.Don’t miss this deeply human and highly tactical conversation with a leader who’s walked the full spectrum of marketing—from coding to company-wide vision. Whether you’re just starting out or rethinking your trajectory, this episode will challenge, inspire, and prepare you for the journey ahead.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=15#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Mastering Communications: Career Lessons from Tom MurphyJoin Tom Murphy, VP of Communications at Veeam, as he shares invaluable insights from his journey through the fast-paced world of tech communications—from PR agencies to leading global strategies at Microsoft.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:📌 Go Horizontal, Not Just Vertical: Discover why gaining diverse experiences across industries and roles is key to long-term career success.📌 AI in Communications: Understand how AI is reshaping PR and marketing—and how to stay ahead of the curve.📌 Follow the Work, Not Just the Brand: Learn why the most exciting opportunities aren’t always with the biggest names.📌 The Power of Leadership & Networks: See how finding the right mentors and leaders can shape your career trajectory.📌 Global Experience Matters: Gain insights on why working across different markets and cultures can be a game-changer.📌 The Truth About Thought Leadership: Do you need a strong opinion on everything? Tom breaks down what really matters.Don’t miss this insightful conversation packed with real-world lessons for anyone in communications and marketing. Watch the full interview for career-defining advice and inspiration!𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.📢 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=14#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Unlocking Career Growth: Key Insights from Selma Chauvin on Marketing SuccessJoin Selma Chauvin as she shares valuable insights and strategies to boost your marketing career, emphasizing the power of curiosity, adaptability, and continuous learning.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:Embrace Curiosity: Discover how a curious mindset can open doors to new opportunities and accelerate your career growth.Adapt and Thrive: Learn the importance of staying adaptable in a rapidly changing marketing landscape and how to leverage this skill for success.Build a Diverse Skill Set: Understand why exploring different roles and specialties can make you a more versatile and valuable professional.The Power of Community: Find out how engaging with professional communities and mentorship can enhance your career journey.Overcome the Dunning-Kruger Effect: Explore strategies to navigate the challenges of perceived simplicity and the importance of continuous learning.Actionable Career Advice: Gain practical tips for aspiring marketers looking to make their mark in the industry.Don’t miss this enlightening conversation with Selma Chauvin, packed with actionable insights to help you elevate your marketing career. Watch the full interview to gain a fresh perspective and inspiration for your professional journey!𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=14#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Mastering Marketing Leadership: Insights from Mandy Dhaliwal on Building a Vision, Growth Strategy, and CommunityDive into an engaging conversation with Mandy Dhaliwal, CMO of Nutanix, as she shares her deliberate journey to marketing leadership, the lessons she learned across diverse roles, and how she’s shaping the future of hybrid cloud infrastructure. Whether you’re an aspiring marketer or a seasoned professional, Mandy’s insights will inspire you to dream big and lead boldly.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- A Career by Design: How Mandy envisioned her path to becoming a CMO and the deliberate steps she took to achieve it.- Lessons from Internships: Why Mandy credits her first internship with shaping her marketing caree, and how you can make your early experiences count.- The Art of Strategic Growth: Discover Mandy’s approach to solving hard problems and driving exponential growth, whether in startups or at global enterprises.- Leadership Through Community: How Mandy balances her role as a CMO with being a founding member of impactful communities like Chief and CMO Huddles.- Building Teams and Future Leaders: What Mandy looks for in marketing talent and her philosophy on fostering growth from within.- Authenticity and Self-Awareness: Why knowing yourself is the ultimate key to unlocking career success.- Don’t miss this opportunity to gain insights from one of marketing’s most accomplished leaders. Watch the full interview and learn how Mandy Dhaliwal navigates challenges, builds communities, and shapes the future of marketing leadership!𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=13#Episode

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Building a Marketing Career by Design: Insights from Lisa Vecchio on Leadership, Adaptability, and PurposeJoin CMO Lisa Vecchio as she shares how a deliberate approach to career growth, diverse industry experience, and a people-centered leadership style shape success in today’s dynamic marketing world.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- Embrace Diverse Experiences: Lisa highlights the value of exploring different marketing roles and industries to build a holistic, adaptable skill set for leadership.- Career by Design: A deliberate career path, focused on personal values, can lead to meaningful professional achievements and global opportunities.- Empathy-Driven Leadership: Prior experience across roles helps foster understanding and effective communication with teams, inspiring accountability and collaboration.- Adaptability in Today’s Market: Lisa emphasizes the importance of being open to change and prioritizing purpose and good culture over budget or title.- Advice for New Marketers: Try various roles to discover strengths, question the status quo, and focus on continuous learning to grow both skills and career.Don’t miss this opportunity to learn from a dynamic marketing leader who has carved her own path in the tech industry. Watch the full interview for insights that will inspire both aspiring leaders and seasoned professionals alike!𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=12#Episode