Marketing Blueprint - The CMO Interview Series

Marketing Blueprint - Interview with Wouter Blok


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๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ:From Call Centers to the C-Suite: Wouter Blok on Curiosity, Leadership, and Building a Modern Marketing CareerWouter Blokโ€™s career spans call centers, SEO teams, Google, Coolblue, Sprint, GetYourGuide, advisory boards, and his own consultancy โ€” but what truly defines his journey is an unshakeable commitment to understanding people. In this episode, he breaks down how curiosity, empathy, and continuous self-reinvention fueled a remarkable rise from sales agent to global marketing leader.๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—ช๐—ถ๐—น๐—น ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป:- The Power of Starting at the Bottom: How cold-calling and handling rejection built the foundation for Wouterโ€™s approach to marketing, leadership, and decision-making.- Why Psychology Still Shapes His Career: The unexpected ways psychological insight โ€” and even pilot training โ€” influence how Wouter thinks about customers, teams, and brand building.- Leadership Without Ego: The mindset that earned Wouter dozens of recommendations from people who worked for him, and why he hires for curiosity over credentials.- Autonomy as a Career Strategy: How a difficult moment pushed him to build a parallel consulting practice โ€” and why side projects can accelerate growth for any marketer.- Inside the Advisor Role: What Wouter gains from sitting on advisory boards, how those opportunities really happen, and why theyโ€™re less about money than meaning.- The Inner Compass: His burnout, the blueprint work he did to realign with his true motivations, and why self-knowledge is now core to his life and career decisions.This conversation is a rare look at the mindset behind a marketer who has reinvented himself across industries, geographies, and life chapters. If you want to build a career anchored in autonomy, authenticity, and continuous learning, you wonโ€™t want to miss this one.๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—•๐—น๐˜‚๐—ฒ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜: ๐—–๐— ๐—ข ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ฎ๐—น๐—ฒ๐—ฑMarketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.๐™Ž๐™ช๐™—๐™จ๐™˜๐™ง๐™ž๐™—๐™š & ๐™ก๐™š๐™ซ๐™š๐™ก ๐™ช๐™ฅ ๐™ฎ๐™ค๐™ช๐™ง ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ๐™ž๐™ฃ๐™œ ๐™œ๐™–๐™ข๐™š!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=19#Episode

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Marketing Blueprint - The CMO Interview SeriesBy Julien Rio