Marketing Blueprint - The CMO Interview Series

Marketing Blueprint - The CMO Interview Series

By Julien RioBusinessMarketing
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Marketing Blueprint - The CMO Interview Series episodes

  • Marketing Blueprint - Interview with Leesa Eichberger

    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ:Ever Wonder What It Takes to Be a CMO? Interview with Leesa Eichberger!We chat with Leesa, a marketing veteran who's worked at big brands like Vonage and AT&T. She shares her career path, from writing technical manuals (who knew?!) to becoming a CMO.In this interview, you'll learn:- How Leesa's love for jingles shaped her marketing approach (think catchy tunes and memorable brands!)- Why marketing is all about understanding what customers REALLY want- How Leesa climbed the marketing ladder (hint: hard work and dedication!)- Plus, Leesa's awesome advice for anyone looking to succeed in marketingAnd for those of you who want to give back, Leesa also talks about her experience mentoring others in the industry. You won't want to miss this inspiring interview!๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—•๐—น๐˜‚๐—ฒ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜: ๐—–๐— ๐—ข ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ฎ๐—น๐—ฒ๐—ฑMarketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.๐™Ž๐™ช๐™—๐™จ๐™˜๐™ง๐™ž๐™—๐™š & ๐™ก๐™š๐™ซ๐™š๐™ก ๐™ช๐™ฅ ๐™ฎ๐™ค๐™ช๐™ง ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ๐™ž๐™ฃ๐™œ ๐™œ๐™–๐™ข๐™š!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=1#Episode

    34 min

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