Highlights discussed in this article: What exactly is mentoring? What does a mentor do? Does mentoring happen naturally? What are the qualities of good mentors? To learn more about mentoring, check out this out…

If your business relies on only one resource for anything at all, you want a second person or a second traffic source as a minimum that you can fall back on just in case your prime resource pulls over. So the next tip I want to give you is a 2-part formula on how to make your entire content to have much more potency.

Writing great copy is like building a house. But you’re not using slabs of concrete. Or even wood. It’s more like building with a deck of cards – in a windy spot! That’s how fragile the process is.

As I was watching the show, I contemplated its worldwide success. So I focused my attention on reverse engineering a few of the very cool things they did to make the show a winner. Here are few of the coolest and best points.

I’ve always been interested in games of chance. Don’t know why. Maybe it’s about outwitting situations that so few people can outwit over the longer term. Maybe it’s the possibility of making bucket loads of cash. Or maybe it’s just about being non-conventional. If you're a student of copywriting, please listen up. You're about to get an insight that you've probably never had before.

Listen to the interview here. Alexi Neocleous and Jason Furness In the 80’s famed business thinker Dr Eliyahu M. Goldratt became widely known for his business framework Theory of Constraints (TOC). His framework explains the subtle role cause and effect plays in the growth of a business. And how to use it to uncover keyRead More