Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students.

During today's episode, I recommended that you listen to this, which will help you learn about my author journey: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-Ive-Sold-Over-60-000-Books-My-Author-Journey-e2ojlkf 

I also mentioned this episode on how I prepare for author events and book signings: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-I-Prepare-for-Author-Events--Book-Signings-e2q4nlj

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9

As an author, artist or creative, diversifying your income is a great way to make more money and ensure you're not relying on just one form of income. In this episode, I talk about the 8 primary revenue streams I make money from on a monthly basis that has created the business of my dreams!

At the end of today's episode, I recommended that you listen to this next, which will explain how much YouTube paid me in one year: https://open.spotify.com/episode/4IXs5QlyubDwcL6h1J3K9L

I also mentioned this episode, where you can learn how I've sold over 60,000 books on my author journey so far: https://open.spotify.com/episode/2v5LSq5VtRM2NFWSVcvWRz

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challenged the members of my marketing community to write a description of their product in 10 seconds or less. In this episode, I give feedback to help you improve your ability to be concise and attention-grabbing, whether you're selling books, art, or something else!

Dive Within: https://www.amazon.com/Dive-Within-Fighting-Novella-Verse/dp/B0CWGVG3FK

Thanks for listening to today's episode. Here is an additional resource to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in!

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strategies to focus on! We'll cover 7 marketing strategies to try that don't require spending money on paid advertising, which can hold back a lot of businesses from growing.
Resources mentioned: 

Get on my mailing list so you don't miss out on my Black Friday deals & grab a freebie while you're there!

My favorite email marketing platform, Mailerlite: ⁠https://www.mailerlite.com/a/6m6hIJTYujG6⁠ 

My checkout, affiliate, & course platform, Thrivecart: ⁠https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/⁠ 

Source of Sources: ⁠https://sourceofsources.com/⁠ 

MatchMaker FM for podcasts: ⁠https://www.matchmaker.fm/⁠ 

During today's episode, I recommended that you listen to this next, which will help you learn how to grow your audience: ⁠https://open.spotify.com/episode/00GKhkmFhCP20mGAj0Y64y ⁠

I also recommended this episode on what you need in your author newsletter: ⁠https://open.spotify.com/episode/78Z0R4d3v9Ep9IFWCKgldv⁠ and this episode for how I prepare for author events and book signings: ⁠https://open.spotify.com/episode/1VO4tflKpDN5K7IsMUK6dL⁠

And to check out the best time of my author career back at the Sharjah International Book Fair, check out this video: ⁠https://www.youtube.com/watch?v=lCVcKd6wjg8⁠

Thanks for listening to today's episode!

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠⁠https://www.marketingbyshelby.com/club⁠⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets,

CONNECT WITH SHELBY:

⁠⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠

⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠

⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠

⁠⁠⁠https://marketingbyshelby.com/⁠⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

This week, we're diving behind the scenes into my YouTube analytics and looking at how much money I received from AdSense on YouTube with about 7,000 subscribers in the past 12 months! I'll cover my top videos, how much I made from those videos, how much I made from Shorts, and talk about my journey thus far with YouTube.

During today's episode, I recommended that you listen to this, which will show how much YouTube paid me in one month of being monetized: https://www.youtube.com/watch?v=ycmqgA7Q8Q4

I also mentioned this episode, where you'll learn how I sold books on TikTok in 2024 : https://open.spotify.com/episode/4TnL4ie2BLwH7lWadFpRhu

If you want to learn more about broadcast channels on Instagram and get a step-by-step tutorial, check out my YouTube video here: https://www.youtube.com/watch?v=YVmoOStSnEQ

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie, a Free Masterclass to help you get your social media content sorted in one hour: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

This week, I'm sharing my predictions for the future of social media in 2025. I've already noticed some big changes in how people are interacting on social media, so let's dive in and look at what could be in our future very soon!

During today's episode, I recommended that you listen to this next, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA

I also mentioned this YouTube video I made about useful social media apps: https://www.youtube.com/watch?v=xHXP8HACI_c

Additionally, I have a whole YouTube playlist of videos about social media updates, which you can find here: https://www.youtube.com/playlist?list=PLs6nt2NzkLUrQoQl0u1nvpCXRu7nI74gW

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In this episode, I'm answering your questions about social media marketing & publishing like "Which social media platforms should I use?" "What is the self-publishing process vs traditional publishing process?" and much more!

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

If you're anything like me, book signings, author panels, and readings, can be a bit intimidating! But I've done my fair share - from being a guest at one of the largest book fairs in the world in Sharjah to local book signings right at home - I've put together the 5 things authors should bring/prepare for when doing book signings, readings, festivals, or any other author event!

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

This is a segment of a training session I recently did for authors - all about how to talk about yourself on social media, get over that fear, and reframe your marketing to focus on your target reader. We cover a lot in just 10 minutes, including selling tips, too!

During the episode, I mention listening to this next, all about my author journey, how I sell books, and how I grow my community: https://www.youtube.com/watch?v=OMlj0D3LwiQ

I also suggest listening to this, which will help you learn how I'd grow my social media audience from scratch: https://www.youtube.com/watch?v=1Y9boQGyXRA

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.