This episode is part 3 of my conversation with the Co-Founder, Head of Human Resources & Marketing at Elevated Development, Misty Flanagan. If you weren’t able to follow this series, please go back and listen to parts 1 and 2.

Let’s jump right into Misty’s inspiring journey and learn more about the process of running an awesome marketing campaign.

[00:01 - 05:04] Keys to Successful Campaigns

• Make sure you run each campaign for three months minimum and six months maximum
• • Give your campaign some time to be successful while giving yourself some time to learn along the way
• Track your campaign and make necessary adjustments along the way
• Do not stop until you get what you want
• • Take failure off the table and focus on improvements
• Always follow-up persistently
• • That is where your deal flow is going to come
  • Be confident when you talk to your potential clients
• Build the rapport to make them trust you
• • Have patience and be calm

[05:05 - 14:19] Get Organized

• Misty talks about having your system properly in order
• • You don’t have to get everything figured out at the beginning
• CRM (customer relationships Management system)
• • Podio
• Build a team
• • Not recommended for beginning
• Be prepared to accept the calls
• • Just answer the phone; you know more than whoever is calling you
• Misty talks about the changes she has to choose to make after the 5000 letters
• • Stop the direct mail and turn to door knocking
• You need to have another plan to deploy if you decide to stop a marketing campaign
• Misty shares some advice regarding changing a name
• • She thinks it is common to change names into an easier one
• Misty answer a question about autoresponder
• • Door-hanger
  • She always follows up with a voicemail and a text message

[14:20 - 23.19] The Ability to Adapt and Change

• Misty talks about some other avenues to find deals
• • Be open to any possibilities
• Always have the ability to adapt and change in some situations, especially in this pandemic
• Take time to restructure your business and to scale
• Educate yourself to get an update of what happens around you
• Misty talks about buying a property at the auction
• Misty talks about the process she takes if an owner doesn’t answer
• • Mojo Dialer (pre-recorded voicemail)
  • She talks about the texting campaign
• If you truly want this, do not ever give up because it is possible

[23:20 - 26.37] The importance of Sharing Your Journey

• Misty talks about sharing her honest experiences
• Don’t ever feel like you are alone
• It is easy to pick a marketing campaign, but it is hard to execute them and keep it going
• Misty talks about her Life coach that focuses on women and real-estate
• • She and her coach team up for a free webinar about real estate
• Misty talks about her passion for people
• Final words from me and Misty

Tweetable Quotes:

“Give your campaign some time to be successful while giving yourself some time to learn along the way.” - Misty Flanagan

“Your way is not the only way. Always be open for any opportunities and never say never.” - Misty Flanagan

“If you truly want this, do not ever give up, because it is possible.” - Misty Flanagan