How to effectively let people know about your content, products, and services to generate interest and build trust.

Summary: Marketing Campaigns 101

Creating content is great... but growing your audience (and influence) starts with marketing campaigns.

In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. 

This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products.

We cover the 7 winning strategies behind successful marketing campaigns:

1. Specific marketing goals (what outcome(s) would make this successful?)
2. Marketing budget boundaries (how much time and money are you willing to spend?)
3. Defining your target audience (hint: likely the same as your product/service audience)
4. Selecting the right marketing channels
5. Creating your campaign content calendar
6. Use industry trends that lead to engagement
7. Planning your campaign

We also recommend listening to the earlier episode, How to Launch your Ideas in 6 Weeks, with MissingLettr founder, Benjamin Dell.

Words of WisdomWhen we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — JenSometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule. — ShelleyCan't Miss Resources

• Need help creating a marketing campaign? Reach out to Jen
• Livecast Life: The Content Creator Lifestyle on Amazon
• Building Your First Marketing Campaign? 7 Things to Do to Succeed

Show NotesBuilding your first marketing campaign: 7 things to succeed

What are marketing campaigns? 

(Believe it or not, you've probably been doing it all along!)

Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth):

1. Identify a specific goal
2. Create a marketing campaign budget
3. Define your target audience
4. Select marketing channels
5. Design your content calendar
6. Use industry trends that lead to engagement
7. Plan your marketing campaign

Tweak of the Week

• YouTube Launches New 'Search Insights' for All Creators includes information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries.

Inspirational Nugget

There has to be a balance in life’s tasks and inner work must happen before outer results will manifest.

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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