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Neil Ateem, founder of Multiplier Agency, joins The Business Game to break down what really happens when an agency starts scaling and the founder becomes the bottleneck. 

After generating more than $300 million in client revenue, Neil shares the real mechanics behind crossing into 7 figures, building a delivery team, handling the pressure of fixed costs versus variable income, and learning that more clients does not always create a better business. 

This episode is not about surface-level marketing talk. It is about the real founder decisions that shape whether an agency becomes scalable or stays fragile. 

In this conversation, we cover: 

• The journey from freelance-style delivery to a real agency model 
• What changes when you move from sub-$1M to 7 figures 
• The first hires that made scale possible 
• Why perfectionism keeps founders stuck too long 
• What nearly broke Neil during growth 
• The decision that changed the business model 
• Why recurring revenue and subscriptions matter so much 
• The mistake founders make when they chase short-term projects 
• What it really means to become a CEO instead of the doer 
• The cheat code for agency owners stuck two years behind the next level 

If you are building an agency, scaling a service business, or trying to step out of founder overload and into true operational growth, this episode will give you a practical look at what actually breaks, and what actually works, when agencies scale. 

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