Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16)

Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:03)

🔗 Mentioned In This Show:

• https://www.orbitmedia.com/blog/remove-from-your-site/ 
• https://www.toastyai.com/
• https://www.buzzsprout.com/?referrer_id=1431913

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Introducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches. 

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

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Marketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4.

Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit.

📽️ Try Ecamm Live For Mac Free For 14-Days

=============

Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

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In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?

You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the demise of third-party cookies. It's not all data doom and gloom—this episode will inspire both marketers and business owners to explore new creative ways to analyze and target audiences, with a renewed focus on storytelling and branding.

👉RightBlogger.com : Create great content faster. Unlock Limitless Creativity with AI-powered tools.

IN THIS EPISODE:

0:00 - History + Evolution of Google Analytics

11:22 - Impact of GA4

16:12 - Why Digital Ads Are Not Effective

28:26 - The Attribution Problem

43:39 - The Impact of Safari's Major Privacy Update

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

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➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

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I'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mistakes, tips for crafting engaging content, and recommendations for choosing the right tools and systems. Additionally, find out how email marketing can benefit your business and maintain customer relationships.

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

Website: https://tricycle-creative.com

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In this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing. 

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

Website: https://tricycle-creative.com

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Marketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for work.

💵 Craig Dacy Money Coach For Service-Based Business
Are you stressed about payroll? Unclear on your numbers? Want to pay yourself more? Book a call or go to craigdacy.com to learn more.

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

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➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

Website: https://tricycle-creative.com

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Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media as we know it. 

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Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

Website: https://tricycle-creative.com

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I go beyond the basics and take a deeper dive into the Retail Disrupted: What Shoppers Want From Brands Today report from Big Eye. It's chock full of research into what shoppers want from brands today. In-Store vs. Online, Customer Service, In-Store Signage, Influencer Impact, and more!

📖 Download the Retail Disrupted: What Shoppers Want From Brands Today from Big Eye

=============

Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Program can help! Learn more at http://getmarketingclarity.com/

=============

Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

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I'm joined by tweeter extraordinaire Kayla Naab and we discuss some of her hottest takes from the past month.

Circler Or Circlee?
When it comes to follow-up conversations, which category do you fall into?

Remote Workers Are Lazy Bastards
We discuss remote work and how it's perception and application has morphed over the years.

What If Google Quit?
One day, you wake up and *poof* no more Google tools. WTF, do you do?

Follow Kayla at https://twitter.com/kaylanaab

=============

Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Program can help! Learn more at http://getmarketingclarity.com/

=============

Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

For show notes and to listen online: https://www.marketingclaritypodcast.com

➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

CONNECT WITH TRICYCLE CREATIVE

Website: https://tricycle-creative.com

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Facebook: https://www.facebook.com/hellotricycle

Twitter: https...