So the client of the month timeline. Okay, so the first step is that you must must provide exemplary and exemplary experience where you know that you have absolutely nailed a transformation for your clients. They're spending happily. They're they want to refer you more clients because they absolutely believe in what you've provided them, and they're talking more about how much they value this and how much it was worth them spending this money than feeling resentful about having to spend ...