Instagram TV goes full Google+ in its latest move.

▶️ Find out how IGTV is incentivizing Publishers.

📌 IGTV is the new America’s Home Videos

📌 We’re all waiting for it to shut down at some point

📌 55% revenue share for publishers

▶️ Find out about this new revenue stream.

📌 Lowest commission fees on a marketplace

📌 Product feeds/catalogs are already compliant

📌 Some approval required to get started

▶️ Build an Education Department

📌 We don’t have a marketing department but an education department

📌 YouTube is a blue ocean for expert course content

📌 Build a brand instead of short-term gains

▶️ Google Ads has a new bag of tricks.

📌 Discovery campaigns are available to all advertisers globally

📌 Discovery ads serve automatically across YouTube, Discover and Gmail

📌 High-quality images are the barrier of entry

▶️ What does this mean for advertisers?

📌 Gallery Ads beta is being phased out

📌 Image extensions will remain

📌 Dynamic image extensions beta will continue

▶️ Think twice when accepting new connections

📌 7.8 Million Fake Accounts were blocked

📌 Automated tools are getting better

📌 Members report 85,600 FAKE accounts

▶️ We targeted TV ads coming to YouTube Ads.

📌 Targeted lineups with expanded reach

📌 100M streaming YouTube TV monthly in the US

📌 Target the top 5% of programs

▶️ What’s not to like?

📌 Free to start a shop for your virtual storefront

📌 Deep integration with Shopify, BigCommerce, and Woo

📌 Product catalogs features are growing

▶️ Hear about Google committing to going green.

📌 Left hook at Microsoft and Amazon cloud computing

📌 Brings ethnicity when consumer psychology is hyper-aware of the environment

📌 This is the race to becoming carbon negative

▶️ Hear about this new feature coming to Instagram.

📌 Facebook gobbles up another platform for an estimated $400M

📌 50% of traffic comes to Giphy from Facebook

📌 Anti-trust regulators are going to have doubts