Marketing Coffee Talks

The Belgian Ad Diversity Barometer https://www.addiversitybarometer.be/ scans monthly the top 1000 Belgian Ads and looks at the diversity of the people depicted in them. The Barometer was updated with data from August 2023 to March 2024. In this video podcast Ilse Van Dyck, captain of the think tank Diversity and Inclusion of the Belgian Association of Marketing discusses the latest results and insights with Johan van Mol, founder of No-Kno.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks with the laureates of the Belgian Marketing Awards 2023. Wim Vermeulen has more than 30 years of experience in the communications world and has focused on sustainable transition in recent years. This earned him a Silver Award in the Marketing Leadership of the Year category. Fleur Parnet questions him about the relationship between marketing and sustainability and the role that scientific research should have in the marketing world.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. In 2023, clothing chain LolaLiza managed to secure a Bronze Award in the Marketing Company of the Year category. The company wants to give all women self-confidence with a beautiful wardrobe, putting the customer at the heart of its marketing story. Fleur talks about it with Annelien Alaerts, a marketing manager with a great passion for fashion and digital media.

In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Cédric Cauderlier, Lead Strategist at Mountainview Agency, had a Silver Award to his credit in the Marketing Leadership of the Year category last year. In this episode of Marketing Coffee Talks, Fleur talks with Cédric about the importance of an entrepreneurial mindset in the marketing world and his ambitions for 2024.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks with the laureates of the Belgian Marketing Awards 2023. In the Marketing Company of the Year category, dog and cat food product Edgard & Cooper earned a Silver Award. A deep dive together with Charles Skehan on awareness in the pet food sector and the impact Edgard & Cooper wants to have.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the winners of the Belgian Marketing Awards 2023. FlexiQ, a company that creates educational analogue board games, managed to win a Silver Award in the Young Marketing Company of the Year category. An interview with CEO Peter Robberecht on why and how to be distinctive as a company today.

In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks with the winners of the Belgian Marketing Awards 2023. José Fernandez, Chief Marketing Officer at D'Ieteren, received the award in the Marketing Leadership of the Year category. Fleur talks to him about his role and his vision for the marketing profession.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Thanks to a rock-solid philosophy, Spadel received a Gold Award in the Marketing Company of the Year category. Mélanie Decelle, Brand Equity and Innovation Director, will discuss Spadel's values and purpose and the challenges of a highly competitive market.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Lucien is a chain of bicycle shops that emphasises urban mobility. Thanks to a smart M&A strategy, the company already gained a foothold in several cities. As a result, Lucien came out on top in the Young Marketing Company of the Year category and received the Gold Award. A conversation between Fleur Parnet and Karl Lechat.

Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet, together with BAM president Kris Michiels and secretary-general Ivan Vermeersch, cracks this hard nut.