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Marketing & Communications intersects with all other areas of Libraries - with Cordelia Anderson
In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:
She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.
Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.
There are a few books Cordelia mentions during the interview and they are:
Speed of Trust by Stephen M.R. Covey
Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Public Relations Strategies & Tactics
Here's the link to Seth Godin's blog!
Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].
I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).
Until next time!
Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.
By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.
This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.
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By Katie RothleyIn this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:
She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.
Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.
There are a few books Cordelia mentions during the interview and they are:
Speed of Trust by Stephen M.R. Covey
Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Public Relations Strategies & Tactics
Here's the link to Seth Godin's blog!
Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].
I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).
Until next time!
Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.
By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.
This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.