S02E01 - We have Rohit Kaul of HCL who talks to us about the importance behavioural sciences hold in the marketing domain and how one can venture into this discipline.
In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!
In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!
In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!
In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!
On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!
On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!
In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand! And how they are expanding the business into a seemingly unrelated category like food!
1 hr 22 min
About Marketing Connect
From the publisher's feed
We get up close and personal to some of the most celebrated marketers in the country. We understand from them the method and the madness behind how they look at marketing as a discipline and what it takes to succeed as a marketer in this day and age.
In the first season of Marketing Connect Podcast, we speak to marketers from businesses ranging from real estate to fashion to content to food to retail, and a lot more! These marketers manage some of the largest brands in the country today!