Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen! 

Podcast notes: 

About Leslie Brown - 00:32 

 Why does radio work? - 1:28 

Radio research - 2:36 

The high rate of return - 4 keys of advertising - 3:09 

Consistency - 6:01 

Consistent and concise - 8:34 

Media in different ways - 10:15 

Call to action examples - 10:49 

How to be more creative - 12:43 

Jingle - 14:43 

Successful Campaigns - 15:34 

Words of wisdom - 24:26 

Tell us what you want - 26:15

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