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Marketing Creates Attention. PR Creates Trust. Anna Tran on Storytelling That Sells.
Today’s guest brings a refreshing — and much-needed — perspective to the world of PR.
Meet Anna Tran, a values-driven PR strategist with 15+ years in sales and 7+ years in marketing, who’s built her career on one core belief:
👉 Marketing creates attention.
PR creates trust.
And trust is what converts.
Anna's approach to PR goes far beyond “get me in a magazine.” Her philosophy centers on purpose-driven storytelling, shaping narratives that actually mean something — and turning brand stories into momentum that compounds over time.
In this episode, we dive into:
✨ How PR connects the gap between traffic and conversion
✨ Why trust is the missing ingredient in most marketing campaigns
✨ What purpose-driven PR looks like (and why most companies get it wrong)
✨ How to find your real story — even if you think you don’t have one
✨ How to polish your narrative without losing authenticity
✨ Why consistency in media visibility builds long-term authority
✨ The future of PR in the age of AI — and what humans still do better
✨ How to leverage major media placements for years of ROI
If you’ve ever wondered how to go from invisible to in demand, Anna lays out the roadmap.
Let’s dive in.
💡 What You’ll Learn in This Episode
• PR vs. Marketing — Why both matter and how they support each other
• Purpose-Driven PR — Crafting narratives rooted in values and mission
• Real Storytelling — How to shape your journey (even if it’s messy)
• Reputation Management — Why credibility is earned, not assumed
• Long-Term Leverage — Turning one media win into sustained authority
• Entrepreneurial Growth — Anna’s lessons from building her own brand
• AI in PR — The opportunities, the limitations, and the future
🔗 Connect With Anna
📸 Instagram: https://www.instagram.com/levelupwithanna
🌐 Website: https://levelupwithanna.com/
🔗 MarketSurge Links (Required for All YouTube Show Notes)
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
👥 Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 Twitter/X: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📺 YouTube: https://www.youtube.com/@marketsurge-q7q
🎯 Book Your 15-Minute “Value or Free Coffee” Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
📢 SurgeCast Guest Placement: https://marketsurge.io/surgecast
View all episodes
By Reed HansenToday’s guest brings a refreshing — and much-needed — perspective to the world of PR.
Meet Anna Tran, a values-driven PR strategist with 15+ years in sales and 7+ years in marketing, who’s built her career on one core belief:
👉 Marketing creates attention.
PR creates trust.
And trust is what converts.
Anna's approach to PR goes far beyond “get me in a magazine.” Her philosophy centers on purpose-driven storytelling, shaping narratives that actually mean something — and turning brand stories into momentum that compounds over time.
In this episode, we dive into:
✨ How PR connects the gap between traffic and conversion
✨ Why trust is the missing ingredient in most marketing campaigns
✨ What purpose-driven PR looks like (and why most companies get it wrong)
✨ How to find your real story — even if you think you don’t have one
✨ How to polish your narrative without losing authenticity
✨ Why consistency in media visibility builds long-term authority
✨ The future of PR in the age of AI — and what humans still do better
✨ How to leverage major media placements for years of ROI
If you’ve ever wondered how to go from invisible to in demand, Anna lays out the roadmap.
Let’s dive in.
💡 What You’ll Learn in This Episode
• PR vs. Marketing — Why both matter and how they support each other
• Purpose-Driven PR — Crafting narratives rooted in values and mission
• Real Storytelling — How to shape your journey (even if it’s messy)
• Reputation Management — Why credibility is earned, not assumed
• Long-Term Leverage — Turning one media win into sustained authority
• Entrepreneurial Growth — Anna’s lessons from building her own brand
• AI in PR — The opportunities, the limitations, and the future
🔗 Connect With Anna
📸 Instagram: https://www.instagram.com/levelupwithanna
🌐 Website: https://levelupwithanna.com/
🔗 MarketSurge Links (Required for All YouTube Show Notes)
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
👥 Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 Twitter/X: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
📺 YouTube: https://www.youtube.com/@marketsurge-q7q
🎯 Book Your 15-Minute “Value or Free Coffee” Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw
📢 SurgeCast Guest Placement: https://marketsurge.io/surgecast