In this episode we’re breaking down what it truly means to connect with diverse clientele in a meaningful way with special guest Noelle Schwartzkopf, owner of You Matter Beauty in Northeast Portland. She shares practical, actionable advice for estheticians, especially those just starting out, on how to build a brand that genuinely reflects and celebrates the beauty of every client. She talks about the most valuable tools in the treatment room, showing appreciation to clients and other service providers, and how she grew and scaled her business.